The Role
The Product Marketing Manager will develop and optimize messaging, lead go-to-market strategies, and create marketing content for educational offerings, collaborating cross-functionally and overseeing sales enablement efforts.
Summary Generated by Built In
Position Overview:
We’re seeking a strategic and creative product marketing manager to own and elevate the messaging, positioning, and go-to-market strategy for offerings across our Teacher Education Ecosystem — including our educator preparation program, master’s degrees, B2B partnerships with schools and districts, and our professional development courses.
Reporting to the Sr. Director of Marketing, this role will serve as a critical connector across the organization — partnering closely with our marketing, sales, faculty, and program/product teams to bring impactful, educator-focused solutions to market. You’ll lead the development and ongoing optimization of all program messaging and sales enablement materials, ensuring that webpages, nurture sequences, one-pagers, proposals, and other resources are current, impactful, and aligned with audience needs.
In this highly collaborative role, you’ll translate the value of our offerings into clear, engaging stories, campaigns, and tools that resonate with schools, districts, and teachers around the world. As we continue to expand and evolve, you’ll play a key role in shaping how both new and existing offerings are positioned, launched, and adopted.
You’ll also spearhead go-to-market strategies, collaborating cross-functionally to drive awareness, engagement, and growth. As part of your work, you’ll oversee our part-time Professional Development Specialist, ensuring our PD offerings are market-aligned and strategically positioned.
This is a true player-coach role. The ideal candidate is a skilled writer and storyteller with experience marketing to K–12 audiences, a deep understanding of how districts and educators make decisions, and a knack for turning complex ideas into clear, compelling messaging. Experience as an educator or in the education sector is a strong plus, as is prior people management experience. If you’re ready to apply your creativity and strategic thinking to meaningful work that supports educators around the world and advances the future of teaching, this is an opportunity to grow your career while making a lasting impact.
What You'll Do
- Program Messaging Ownership: Lead the development, optimization, and maintenance of all program messaging and foundational content — including program webpages, nurture sequences, one-pagers, and sales resources — ensuring accuracy, alignment, and resonance with target audiences.
- Messaging and Positioning: Define audience-specific value propositions and messaging frameworks that resonate with district and school leaders — including HR, principals, and superintendents — as well as teacher audiences.
- Go-to-Market Strategy Development: Lead go-to-market plans for key educator-focused initiatives — state B2C, district solutions, and teacher professional development offerings.
- Program Launches: Lead launch strategies for new programs, courses, and partnerships, translating offerings into compelling stories and campaigns that drive awareness, engagement, and adoption of programs and solutions.
- Content Creation and Thought Leadership: Develop and support high-impact content — including blogs, case studies, guides, webinars, white papers, presentations, and other assets — that communicates program value and strengthens our position as a trusted voice in teacher education.
- Professional Development Program Oversight: Partner with our Professional Development Specialist and faculty to guide curriculum development for teacher professional development offerings, ensuring content reflects educator needs, market insights, and strategic positioning. Review course outcomes, descriptions, and messaging to align with broader program goals and marketing strategies.
- Sales Enablement: Ensure sales and business development teams are equipped with tools and resources — including pitch decks, one-pagers, sequences, and talking points — to accelerate deals and deepen relationships.
- Account-Based Marketing Support: Partner with sales to develop targeted persona-focused content and campaigns for priority states, districts, and schools.
- Brand Alignment and Messaging Consistency: Ensure all content related to B2B partnerships and professional development offerings reflects our brand identity and strategic messaging, while adapting language and tone to resonate with district leaders, school decision-makers, and educators.
- Cross-Functional Collaboration: Serve as a key connector between marketing, sales, faculty, and product teams to ensure cohesive messaging and aligned campaigns.
- Data Analysis and Optimization: Partner with data experts to measure the performance of campaigns and programs, translating insights into actionable recommendations that strengthen messaging, sharpen targeting, and increase impact with district and educator audiences.
- Market and Audience Research: Stay current on K–12 trends and policies, district priorities, educator needs, and regulations to evolve positioning and maintain a competitive edge.
What You'll Need to Succeed
- 4+ years of experience in product marketing, content marketing, or related roles — ideally in education (K-12 or higher ed) or edtech.
- Exceptional writing and storytelling skills, with the ability to craft compelling, audience-centered messaging for both teacher and school/district leader audiences.
- Proven experience developing and executing go-to-market strategies and integrated marketing campaigns for new and existing programs, initiatives, or partnerships.
- Experience creating and supporting a wide range of marketing content — including blogs, thought leadership, case studies, guides, and webinars — that communicates value and drives engagement.
- Strong understanding of K–12 education ecosystems, including how schools and districts make decisions about certification, hiring, and professional learning.
- Demonstrated ability to collaborate cross-functionally with marketing, sales, faculty, and product teams to ensure aligned messaging and successful program launches.
- Experience partnering with sales teams to develop enablement tools, support account-based marketing efforts, and create targeted campaigns for key decision-makers.
- Strong analytical skills, with experience using data insights to optimize messaging, campaign performance, and go-to-market strategies in collaboration with data experts.
- Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Passion for education and a deep belief in the power of teachers and schools to change lives.
- (Bonus if you’ve worked as an educator or in a teacher-facing role — your classroom experience will make you even more effective in this position.)
Top Skills
Not Applicable
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The Company
What We Do
Colibri works with over 5 million professionals and partners to deliver best-in-class professional education for licensing, continuing education, test preparation, and career readiness.
We believe quality education is the foundation for success. Our mission is to help professionals achieve more in their careers, which transcends into their day-to-day lives. We do this through products and career training that help professionals become licensed, keep their license and gain the skills necessary to perform at the top of their fields.
Whether someone is just starting out or nearing retirement, our companies exist to serve individuals throughout their career so they can achieve personal and professional success.
