Product Marketing Manager

DEPARTMENT/ TEAM PURPOSE:  

The Copper Marketing team executes on content, events, PR, product marketing and research aimed at facilitating lead generation and the growth of the brand. The team is collaborative, high-energy, driven, and intellectual marketing professionals. We take our work, but not ourselves, incredibly seriously, embracing growth marketing, brand, and more with focus, creativity, precision, and relentless good humour. 

ROLE PURPOSE:  

The Product Marketing Team is focusing on defining and communicating product information and value propositions. This department is responsible for product launches, crafting messaging and positioning, competitive research, and enabling sales teams with the right tools and collateral.  

As a Product Marketing Manager, you will play a critical role in defining and communicating the value of Copper’s products to clients and the market. You will own product positioning, messaging, and go-to-market strategies, ensuring our solutions resonate with target audiences and drive adoption. This role requires a strategic thinker with strong analytical skills and the ability to collaborate cross-functionally.  

KEY RESPONSIBILITIES: 

• Conduct competitive analysis and market research, monitoring competitors’ features, pricing, positioning, industry trends, and regulatory changes.
• Build and maintain buyer personas and journey maps
• Analyse customer feedback, usage data, and outcomes to inform product messaging and roadmap
• Enable sales teams with high-impact collateral, pitch decks, FAQs, training sessions, and objection handling scripts; lead regular enablement and update briefings.
• Train sales on product messaging, positioning, and market updates, ensuring commercial teams can articulate unique differentiators.
• Develop and execute GTM plans for launches, collaborating with Product, Marketing, and Growth teams on campaign execution and content creation.
• Support cross-functional feedback loops with Product, Customer Success, and Growth for ongoing messaging refinement and roadmap alignment.
• Track and report launch results, campaign KPIs, and adoption metrics, making recommendations for continuous improvement. 

SKILLS & EXPERIENCE 

Essential 

• Proven experience in product marketing within fintech or financial services.
• Experience working in a fast-paced environment.
• Strong understanding of institutional markets and digital assets is a plus.
• Exceptional communication and storytelling skills.
• Ability to synthesize complex information into clear, compelling messaging.
• Experience with sales enablement and GTM strategy.
• Analytical mindset with proficiency in market research and data interpretation.  

Desirable 

• Experience or high interest in cryptocurrencies and the future of finance. 

Why Copper?   

At Copper, we keep innovation, openness, and curiosity at the centre of everything we do. Here, bold ideas get the spotlight, learning is constant, and diversity shapes our team from the ground up. 

Jump into a fast-moving, dynamic team that loves a challenge and knows how to have fun along the way. Collaboration is just as important as results—you’ll be surrounded by smart, driven colleagues in London and across our APAC, Switzerland, UAE, and US offices. 

Hybrid working model – we believe in the value of bringing people together and at the same time we embrace the adaptability of flexibly working. 

Diversity and inclusion matter to us – they’re woven into Copper life. From employee-led groups like Women at Copper to a committee focused on community and wellbeing, you’ll have a network that supports you from day one. Everyone voice matters.  

If you’re looking to ramp up your career, or keen to do something new in your field, with us, you’ll keep moving forward. 

Ready to make your mark, keep growing, and join a supportive, dynamic team? Copper’s the place. 

The interview process at Copper   

Our interview process is designed to be thoughtful, efficient, and engaging. While specific steps may vary slightly depending on the role, the typical journey includes: 

1. Initial Screening A brief conversation with our Talent Acquisition team to explore your background, motivations, and alignment with the role. 

1. Technical Interview A virtual session conducted via Microsoft Teams, where you'll engage with team members to discuss relevant skills, problem-solving approaches, and technical experience. 

1. In-Person Interview A conversation focused on team dynamics, collaboration style, and any final technical questions. This may be with cross-functional peers or leadership. 

Additional steps may be added based on the role's complexity or seniority. We aim to keep the process transparent and respectful of your time. 

Benefits  

In return for everything you can bring to Copper, we can offer you an exciting, challenging role in a fast-growing and dynamic business, with career opportunities and welcoming working environment. Some of our key UK benefits are highlighted below:  

• Paid Time Off - A minimum of 35 days of paid time off per year, inclusive of annual leave and public holidays. Employees also receive one additional day of annual leave for each year of service. 

• Comprehensive Medical Insurance - Inclusive of dental, optical, audiology, and mental health coverage, with medical history disregarded 

• Life Insurance 

• Enhanced Pension Contributions - Includes an enhanced employer matching contribution 

• 24/7 Employee Assistance Programme (EAP) 

If you think you have everything we're looking for and more, then we'd love you to apply for the opportunity.