About CharterUP. CharterUP is transforming the $30 billion group transportation industry with cutting-edge technology and innovative SaaS software, delivering an industry-leading experience for both customers and operators. Trusted by most Fortune 500 companies, our platform connects users to thousands of charter bus and minibus operators nationwide. In just 60 seconds, customers can access real-time availability, transparent pricing, and detailed vehicle options—whether organizing a corporate event, a company shuttle, or a wedding. By streamlining what was once a fragmented and stressful process, CharterUP brings transparency, accountability, and efficiency to an industry overdue for innovation
With CharterUP, group transportation is no longer a hassle but an elevated, reliable experience. Join us as we lead the future of group travel.
Why Join Us
- Innovative Impact: Be part of the team that's revolutionizing group travel, setting new standards in an industry overdue for change.
- Growth Opportunities: As a hyper growth company and one of the fastest-growing companies recognized by Inc., there’s no better time to join our dynamic, growth-stage organization.
- Driven Team: Collaborate with some of the most driven minds in tech, all while working in a remote-first environment with a tech hub in Austin, TX.
- Funding and Stability: Our $60 million Series A funding was just the start—we’re poised for even greater expansion, and you can be part of this exciting journey. CharterUp has achieved this growth profitability and efficiently, ensuring long-term stability.
About the Role
Title: Product Marketing Manager
Reports to: Chief Marketing Officer
Location: Remote
What You’ll Do
We’re looking for a Product Marketing Manager to shape how CharterUP’s SaaS and white-label transit platform is positioned, launched, and adopted across enterprise, higher education, municipal, and transit operator markets. This role sits at the intersection of product, sales, and growth marketing crafting differentiated messaging, building go-to-market strategies, and equipping teams with the tools to win in a competitive, rapidly evolving mobility landscape. You’ll define persona-driven narratives, highlight our AI-powered capabilities, and create the enablement assets that bring CharterUP’s value to life for buyers. If you thrive on translating complex technology into compelling stories, driving adoption across new verticals, and owning market insights that shape strategy, this role offers the opportunity to make a direct impact on CharterUP’s growth trajectory.
Messaging & Positioning
- Develop differentiated narratives that position CharterUP’s SaaS and white-label transit platform as a mission critical solution for enterprises, universities, municipalities, and transit operators.
- Create industry-specific messaging for transit, higher education, and corporate mobility programs—articulating business value around cost efficiency, sustainability, rider satisfaction, and operational transparency.
- Build and maintain persona frameworks across the buying committee, from operational managers to finance decision makers.
- Highlight CharterUP’s AI-driven capabilities (demand prediction, routing optimization, fleet utilization) as key differentiators in the market.
Go-to-Market Strategy
- Partner with Product to shape launch strategies for new SaaS and white-label capabilities.
- Develop pricing and packaging strategies tailored to transit agencies, universities, and corporate clients.
- Collaborate with Growth Marketing to design integrated campaigns that drive adoption in new verticals and expand awareness of SaaS solutions.
- Deliver sales and partner enablement assets including ROI calculators, competitive comparisons, case studies, and white papers.
Sales Enablement
- Equip Sales and Partnerships teams with content and tools to effectively position CharterUP against traditional transit providers and emerging SaaS competitors.
- Lead the development of competitive battle cards, win/loss analysis, and customer-facing narratives that differentiate CharterUP in enterprise and transit SaaS markets.
- Partner with Customer Success to capture and communicate proof points from early adopters of white-label deployments.
Market Insights & Research
- Conduct ongoing research into transit industry trends, SaaS competitors, and buyer expectations.
- Build scalable programs for gathering voice of the customer insights from universities, corporations, and transit agencies.
- Translate adoption and usage data into actionable insights for refining product strategy and GTM execution.
What You’ll Bring
- 5+ years of B2B SaaS product marketing experience, ideally in enterprise software, mobility, logistics, or transportation technology.
- Proven success developing messaging and positioning for platform products and white-label SaaS solutions.
- Experience creating go-to-market strategies that break into new verticals (transit, higher ed, corporate mobility a strong plus).
- Skilled in building persona frameworks and aligning messaging to multiple buyer types (technical, operational, economic).
- Strong background in developing sales enablement assets, ROI models, battle cards, case studies, and competitive frameworks that directly impact revenue growth.
- Excellent communication and storytelling skills, with the ability to translate technical AI/software capabilities into compelling customer-facing value.
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
Recruiting Process
- Step 1 - Video call: Talent Acquisition interview
- Step 2 - Video call: Hiring Manager interview
- Step 3 - Video call: Team interviews
- Step 4 - Offer & reference check
- Welcome aboard!
We believe great people can live anywhere—and they deserve great benefits, too. While offerings may vary slightly by location, we prioritize hiring near our hubs in Austin, Atlanta, Miami, and Denver as we grow our global team.
- Remote-First Flexibility: Work from anywhere we hire, with built-in flexibility. U.S.-based employees may reside in any of our 19 approved states.
- Comprehensive Health & Wellness: Medical, dental, and vision insurance, mental health support, virtual care, gym discounts, and family-building benefits. In the U.S., we cover 100% of premiums for employees. International benefits align with local standards.
- Time Off to Recharge: Paid time off so you can truly unplug. U.S.: 15 PTO days (increasing to 20 after 2 years) + 8 paid holidays. International policies vary by country.
- Financial Peace of Mind: Company-paid life, short-term, and long-term disability insurance where available.
- Performance-Driven Culture: Join a fast-moving, ambitious, and collaborative team that wins together.
- Referral Rewards: Earn bonuses for bringing top talent to the team.
- Planning for the Future: Long-term financial planning support. U.S.: 401(k) plan. International: region-specific savings programs where applicable.
- Top-Tier Tech: Choose a Mac or PC, plus monitor, keyboard, and mouse to hit the ground running.
CharterUP is an Equal Opportunity Employer. We are committed to creating an inclusive, accessible, and respectful workplace. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, marital status, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws in the United States and Canada. If you require accommodation during the recruitment process, please let us know. CharterUP is committed to providing reasonable accommodations during the hiring process. If you need assistance or an accommodation, please contact your recruiter.
Hiring Locations: CharterUP U.S.-based candidates and employees must reside in one of the following states: Arizona, California, Colorado, Florida, Georgia, Hawaii, Mississippi, Missouri, North Carolina, New Hampshire, Nevada, New York, Oklahoma, South Dakota, Tennessee, Texas, Utah, Washington, and Wyoming.
We hire in the U.S. and Canada and are actively expanding our global footprint.
Top Skills
What We Do
CharterUP is the world’s largest bus‑booking platform—an AI‑powered marketplace and operating system for group transit. We let organizations book vehicles in minutes with instant pricing, real‑time availability, and transparent operator selection across a vetted network of 500+ operators and 6,000+ vehicles in all 50 states and Canada. Customers manage trips end‑to‑end with Rider and Driver apps for live tracking, seat reservations, passenger management, and automated updates, and can license a white‑label solution to run ongoing shuttle programs under their own brand. From daily employee shuttles and campus routes to major events, construction logistics, and emergency response, CharterUP pairs nationwide scale with modern software to make complex transportation simple, reliable, and auditable.
Why Work With Us
CharterUP is the world’s largest bus‑booking platform - an AI‑powered, self‑serve marketplace and OS for group transit - uniting 500+ operators and 6,000+ vehicles across the U.S. & Canada. We move fast, give you ownership of outsized problems, and deliver. Help modernize an under‑innovated industry, win big with results, and grow at startup speed.
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