At IMO Health, the Product Marketing Manager plays a pivotal role in driving go-to-market strategies that launch innovative products, enhance the adoption of existing solutions, and strengthen customer retention. Focused on our revenue cycle managementofferings, this role involves close collaboration with product management, sales, commercialization, and marketing teams to develop impactful positioning and messaging that resonate with target audiences.
Reporting directly to the Director of Product Marketing, you will lead initiatives that drive demand, empower our growth team, and help shape the future of healthcare technology.
WHAT YOU'LL DO:
- Analyze market trends, customer insights, and competitor dynamics to anticipate needs, identify opportunities, and guide strategic decisions.
- Partner with product management to develop compelling product positioning, value propositions, and marketing strategies throughout the product lifecycle.
- Collaborate with the content marketing team to craft engaging messaging for campaigns, sales tools, and marketing materials.
- Work closely with the performance marketing team to inform targeting and communication strategies for events, digital marketing, and demand generation initiatives.
- Launch new products supported by insight-driven go-to-market strategies and strong cross-functional team collaboration Lead cross-functional teams to launch new products supported by data-driven strategies and flawless execution.
- Equip sales teams with the knowledge, tools, and resources needed to excel, acting as a product champion and trusted expert.
- Strategically manage and grow the commercialized product portfolio to meet and exceed business objectives.
WHAT YOU'LL NEED:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- A minimum of 5 years of healthcare product marketing experience, with a proven track record of developing and executing go-to-market strategies.
- Expertise in marketing SaaS products, particularly within revenue cycle management or healthcare IT.
- Comprehensive understanding of the technology product development process and product lifecycle management.
- Experience in conducting and leveraging qualitative and quantitative market research studies.
- Exceptional presentation, written, and verbal communication skills.
- Demonstrated success collaborating with cross-functional teams to drive business outcomes.
- Strong analytical mindset with the ability to use data to prioritize and inform decisions.
- Familiarity with the Pragmatic Institute framework or similar methodologies is a plus.
What the Team is Saying
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What We Do
We are a team of dedicated clinical terminologists, data scientists, industry subject matter experts, and informaticists who helped facilitate the evolution from analogue to digital capture of clinical events, the precise code-mapping that simplifies complex workflows, and the translation of unstructured into structured data. We “wrote the digital dictionary” used in every major EHR, and we are leveraging clinical AI to generate insights that expand and deepen our impact across the healthcare ecosystem.
At the end of the day, we don’t make decisions for our clients. We provide them with the digital tools to enable sound decision-making.
Why Work With Us
We are building a clinical intelligence stack—medical ontology, human expertise, and AI—that makes data more useful and more powerful. By enhancing data’s structure, richness, and precision, we reduce noise and error, streamline complexity, and create clarity across the clinical information chain.
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IMO Health Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We ask and expect our people to work in a way that allows them to do their best work. We also know that collaborating together inspires innovation. Our teams in the Chicagoland or Houston, TX areas find their way into an office 3 days a week.
