Product Marketing Manager - LCV

The LCV Coordinator is the strategic lead for Peugeot Van´s product portfolio. This role works closely with the Brand Manager for defining and executing the Peugeot LCV strategy across the organization.

Responsible for the LCV product lifecycle management, pricing, volume planning, marketing definition, sales performance, incentive and seeking for B2B opportunities.

This position acts as the central point of coordination between brand strategy and business execution with other areas involved in the organization.

STRATEGIC: 35%

· Defining product strategy and positioning.

· Analyze Peugeot LCV financing behavior and develop strategies to improve penetration

· Work together with B2B department to identify / support fleet sales opportunities

· Work together with aftersales to improve spare parts workflow and communication with central team in France.

· Conduct market and competitor analysis to identify trends and opportunities.

· Analyze customer behavior and feedback to inform long-term product decisions.

· Contribute to the development of product roadmaps and innovation initiatives.

OPERATIONAL: 65%

· Monitor product performance using KPIs and analytics tools.

· Creates and maintains nameplates price bulletins

· Review all product touch points of contact for accuracy: train-the-trainer, catalogs, specs, websites

· Follow up with supply chain and sales group: stock levels, production, ordering/allocation and logistics

· Assist in defining product requirements and collaborating with engineering teams.

· Coordinate with cross-functional teams to ensure product alignment and execution.

· Support product launches and track post-launch performance.

· Prepare reports and dashboards for internal stakeholders.

· Maintain product documentation and support materials.

· Assist in scheduling meetings and coordinating communication across departments.

Other functions:

. Works closely with other areas such as finance, sales, after sales, training, B2B Dept, customer experience and Dealer development

Experience:

· 8 years of experience in product analysis, business analysis, or a related role.

· Proven experience working on LCV segment (Vans or Pick Ups)

· Experience working with cross-functional teams (e.g., engineering, marketing, sales).

· Degree in Business Administration, Engineering or related fields.

· Experience supporting product launches or enhancements.

Technical Knowledge:

1. Excel

2. Power Point

3. Basic Financial analysis

4. Sales Funnel

5. Inventory Management

6. Incentives

7. Network Performance

Abilities:

•  Focused to get results and capable to work at stresses environments Level 5
• Innovation Level 4
• Coaching Level 3
• Client orientation Level 5
• Build trust relationships Level 5
• Communication Level 4