Product Marketing Manager, Domains & Applications

Squarespace is a leading all-in-one website building and commerce platform that empowers millions of people, from entrepreneurs and artists to global brands, to share their stories and build impactful, design-forward, and easy-to-manage online presences. Our platform spans websites, domains, commerce, marketing tools, scheduling, and social media management, helping customers grow their brands and businesses seamlessly.

Our Domains & Applications team is responsible for four vital parts of this ecosystem:

• Domains: empowering users to secure their online identity and brand foundation.
• Business Email: enabling users to establish professional credibility with reliable, integrated email.
• Acuity Scheduling: helping businesses streamline appointment booking and client management.
• Unfold & Social: enabling creators to design, publish, and manage social media content.

We’re looking for a strategic Product Marketing Manager to join this team, flexing across these businesses to shape how we position, launch, and scale features that fuel customer success. You'll report to our Director, Domains Marketing and work hybrid from our NYC Headquarters office or remote from an approved state. 

Drive Go-to-Market (GTM) Strategy

• Develop and execute GTM strategies for new features across Domains, Scheduling, and Social.
• Define target personas, craft compelling messaging, and lead integrated launch campaigns across owned, earned, and paid channels.

Shape Positioning & Messaging

• Own the product voice across these businesses, distilling technical details into clear, impactful stories that resonate with diverse customer segments.
• Ensure messaging reflects both individual product value and cross-product synergies within the Squarespace platform.

Fuel Customer Growth & Engagement

• Identify and unlock cross-product adoption opportunities (e.g., connecting Domains with Websites, Scheduling with Commerce).
• Partner with CRM, Growth, and Lifecycle teams to surface timely product adoption moments across the customer journey.
• Collaborate with SEO, Paid Media, and Lifecycle teams to amplify reach and engagement.

Influence Product Development

• Surface market and customer insights to inform product roadmaps.
• Conduct competitive analysis, user research, and performance reporting to influence prioritization.
• Advocate for customer needs in roadmap discussions with Product and Design.

Lead Cross-Functional Initiatives

• Work with Registry partners and co-marketing teams to amplify Domains adoption.
• Collaborate with Product Analytics, Customer Insights, and Creative teams to deliver impactful experiences across campaigns.
• Partner with global teams to ensure campaigns and positioning resonate in international markets.

• 5+ years of experience in product marketing, growth marketing, product management, or go-to-market strategy within a SaaS, consumer tech, or digital marketing context.
• Proven track record of successful product launches and adoption-driving initiatives.
• Strong ability to connect the dots between customer insights, product roadmaps, and marketing execution.
• Excellent storytelling and communication skills — able to distill complex concepts into clear, customer-facing narratives.
• Data-driven decision maker with experience using tools like Looker, Amplitude, or similar analytics platforms.
• Experience collaborating with external partners (e.g., registries, resellers, or third-party vendors) a plus.
• Familiarity with the Domains, Scheduling, or Social industries is a bonus, but not required.
• A growth mindset, adaptability, and passion for empowering creators and entrepreneurs.

• A choice between medical plans with an option for 100% covered premiums 
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 8 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock.

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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