The Role
As a Product Marketing Manager, you will optimize landing pages, run A/B tests, and collaborate with teams to enhance conversion metrics.
Summary Generated by Built In
We are looking for a Product Marketing Manager to join United Tech and take ownership of a key product direction with a clear impact on conversion results. In this role, you’ll be responsible for building and scaling a systematic approach to analysing, optimizing, and testing landing pages across Facebook and affiliate channels. From the very start, you’ll get the chance to develop and launch multiple landing pages for testing, as well as design and implement data-driven hypotheses aimed at improving key conversion metrics. It’s an opportunity to grow into a Senior role while expanding your scope of responsibilities, driving measurable improvements, and shaping the marketing strategy in a fast-moving, performance-driven environment.
About the product: We have created a social networking web platform that’s genuinely changing how people connect in Tier-1 markets: 1 million users across the USA, Canada, and UK trust us for meaningful relationships that go beyond surface-level matching! Since 2020, we have been the platform for people seeking real connections. Our users enjoy 24/7 communication, seamless content sharing, and a completely ad-free experience. We have found our sweet spot in performance and intuitive design that keeps people engaged and actually connecting with each other.
So, you will be part of an ambitious journey toward our clear goal: becoming one of the Top-5 international social networking platforms globally. We are already succeeding in our current markets, and now we are ready to bring that same thoughtful approach to worldwide scale. Your work will help millions of people find genuine connections. Are you in?
In this role, you will
- Systematically collect and analyse competitor landing pages across different channels
- Evaluate the performance of existing landing pages from both UX and technical stability perspectives
- Formulate clear, data-driven hypotheses for A/B tests tailored to each channel’s specifics
- Prepare detailed specifications for implementation, including event tracking requirements
- Launch and monitor experiments, analyse results, and adjust strategies based on data insights
- Identify and resolve technical issues while ensuring quality control of all implementations
- Collaborate closely with analysts, designers, and developers to ensure smooth testing and execution of changes
It’s all about you
- 2–4 years of experience as a Product Marketing Manager
- Hands-on experience with brands or products on Tier-1 market
- English proficiency at B1+ level
- Solid background in web2web funnels
- Proven track record of designing, running, analysing landing page split tests
- Experience with analytics tools (Google Analytics, Tableau, Microsoft Clarity/Hotjar, etc.)
- Ability to write clear and structured technical specifications for designers and developers
- Result-oriented, structured and attentive mindset
- Strong communication skills
- Experience in the social networking niche
- Familiarity with Facebook or Affiliate web2web funnels
Would be a plus
What we offer
- Care and support:
- 20 paid vacation days, 15 sick days, and 6 additional days off for family events
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merchFinancial and legal support
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Comfortable working environment:
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Investment in your future:
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
Hiring process
- Intro call
- Technical Interview
- Test Task
- Final Interview
- Reference check
- Offer
Top Skills
Google Analytics
Hotjar
Microsoft Clarity
Tableau
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The Company
What We Do
United Tech is a Ukrainian product IT company that develops its own mobile and web products in the social networking niche. Our brands are growing rapidly and attracting leading positions in their categories, influencing modern approaches to development and ambitious goals of our teams. For almost 5 years, United Tech team has been creating applications that are used by millions of users around the world. Our products’ primary market is Tier-1 region, including but not limited to USA, UK, Canada and leading European countries. Niches that cover our expertise: - social networking; - big data & analytics; - performance marketing; - payment solutions; - mobile apps.
