Product Marketing Manager (B2B Partnerships)

| Kyiv, Kiev, UKR | Remote | Hybrid
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MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
MacPaw is writing its next chapter, and you can be a part of it. We're shaking up the app distribution landscape with our alternative, crafted marketplace that transforms how people interact with software and computers.
As a Product Marketing Manager, you'll play a pivotal role in building a brand trusted by businesses and developers. You'll nurture existing partnerships, build new connections, and position MacPaw as the go-to destination for app distribution.
This role is all about strategy and planning. No need to get bogged down in execution - that's for other managers and teams. You'll have the freedom to run with your ideas backed by the needed resources.
We are looking for a Product Marketing Manager with a proven track record in B2B, a strategic vision, and the boldness to lead the way in an exciting challenge.
In this role, you will:

  • Develop and implement a successful marketing strategy for the product to effectively communicate product value to the market and to achieve business goals
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation
  • Based on market research results, craft compelling product positioning and messaging that highlights the product's unique value proposition and resonates with target customers
  • Build comprehensive go-to-market plans, including new product launches and feature updates
  • Collaborate with cross-functional teams to execute the plans effectively
  • Plan and execute marketing budget

Skills you'll need to bring:

  • Solid experience & knowledge in product marketing with marketplace or B2B SaaS products
  • A proven track record of attracting B2B partnerships & clients worldwide (SaaS)
  • Extensive background in conducting comprehensive market research and studying user behavior, developing effective positioning and messaging strategies
  • Proven experience in launching new В2В SaaS products from scratch, creating a comprehensive go-to-market (GTM) strategy
  • Upper-Intermediate English
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Technology we use

  • Engineering
  • Product
  • People Operations
    • C#Languages
    • C++Languages
    • CSSLanguages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • Objective-CLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SassLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • LodashLibraries
    • PandasLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • DockerFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • GraphQLFrameworks
    • gRPCFrameworks
    • JestFrameworks
    • JupyterFrameworks
    • KubernetesFrameworks
    • LaravelFrameworks
    • Next.jsFrameworks
    • Node.jsFrameworks
    • OAuthFrameworks
    • PlaywrightFrameworks
    • SparkFrameworks
    • SymfonyFrameworks
    • TerraformFrameworks
    • TorchFrameworks
    • Vue.jsFrameworks
    • BigQueryDatabases
    • FirebaseDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • NoSQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SQLiteDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google CloudServices
    • Microsoft AzureServices
    • FigmaDesign
    • AirtableManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • SlackCollaboration
    • ZoomCollaboration
    • HiBobProject Management

What are MacPaw Perks + Benefits

Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Employee resource groups
Hybrid work model
Remote work program
MacPaw lets all employees work remotely at least once a week or more, pending their manager's discretion.
Documented equal pay policy
Dedicated diversity and inclusion staff
Health Insurance + Wellness
Dental insurance
Health insurance
We believe that health is a key factor in determining the quality of life. It is important for us that our employees receive quality medical support and support if necessary.
Life insurance
Mental health benefits
Child Care & Parental Leave
Generous parental leave
We believe that there is hardly any other job as important as raising a human. And we are celebrating with you such an important life event, regardless of whether it is birth or adoption.
Vacation + Time Off
Paid holidays
Paid sick days
Professional Development
Job training & conferences
Mentorship program

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