MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
MacPaw is writing its next chapter, and you can be a part of it. We're shaking up the app distribution landscape with our alternative, crafted marketplace that transforms how people interact with software and computers.
As a Product Marketing Manager, you'll play a pivotal role in building a brand trusted by businesses and developers. You'll nurture existing partnerships, build new connections, and position MacPaw as the go-to destination for app distribution.
This role is all about strategy and planning. No need to get bogged down in execution - that's for other managers and teams. You'll have the freedom to run with your ideas backed by the needed resources.
We are looking for a Product Marketing Manager with a proven track record in B2B, a strategic vision, and the boldness to lead the way in an exciting challenge.
In this role, you will:
- Develop and implement a successful marketing strategy for the product to effectively communicate product value to the market and to achieve business goals
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation
- Based on market research results, craft compelling product positioning and messaging that highlights the product's unique value proposition and resonates with target customers
- Build comprehensive go-to-market plans, including new product launches and feature updates
- Collaborate with cross-functional teams to execute the plans effectively
- Plan and execute marketing budget
Skills you'll need to bring:
- Solid experience & knowledge in product marketing with marketplace or B2B SaaS products
- A proven track record of attracting B2B partnerships & clients worldwide (SaaS)
- Extensive background in conducting comprehensive market research and studying user behavior, developing effective positioning and messaging strategies
- Proven experience in launching new В2В SaaS products from scratch, creating a comprehensive go-to-market (GTM) strategy
- Upper-Intermediate English
What We Do
MacPaw develops and distributes software for macOS and iOS that simplifies the lives of Mac users. Renowned for innovative and precision-engineered products, including CleanMyMac X, Setapp, ClearVPN, and the Unarchiver, and housing the Moonlock cybersecurity division, MacPaw is committed to elevating and securing the user experience within the Mac ecosystem.
MacPaw’s focus on software technology, Human-Computer Interaction (HCI), Machine Learning (ML), and more, aims to seamlessly integrate research breakthroughs into practical MacPaw products. Founded in Kyiv, Ukraine, with a subsidiary office in Boston, MacPaw products have more than 30 million users worldwide, with one in every five Mac users having at least one app downloaded.
Our values — to create experience, make impact, and stay human — influence MacPaw's creative, authentic, and caring team. They affect everything we do, from our products to the teams we build.
We think big by focusing on essential. With us, you can take a lead and deliver the result that will make you proud. We value when people finish what they started and can measure the result.
You have a chance to create an experience, not just a product.
Macpawians always listen to our customers and respond to make their experience flawless and exciting. Through attention to detail, we make an extra effort to streamline it for our users, partners, and team members.
Stay human... in any situation, even when it's tough. We care about each other and always see a person in our users. We build long-term relationships by creating technology for the benefit of humans.
Play nice. Be frank and real!
Why Work With Us
As a company, we believe that technology and humans can only reach their greatest potential together. Macpawians are united by curiosity in any field they work. Our team leaders emphasize innovation, sincerity, and responsibility. MacPaw gathers open-minded people who help each other and aspire to better the community and world around us.
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MacPaw Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.