Product Manager - New Markets

Posted 19 Days Ago
Be an Early Applicant
Stockholm
In-Office
Mid level
Edtech
The Role
Lead new market entry initiatives in EdTech, driving market research, validating product ideas, and collaborating on go-to-market strategies.
Summary Generated by Built In

Education changes lives. But tech hasn’t lived up to its promise yet. At Kognity, we’re here to change that.

We’re a 125-person EdTech scale-up powering learning in 120+ countries. Our intelligent platform combines rich pedagogy with smart AI to help students and teachers thrive — from international schools to US high schools.

Why Kognity is the place to be:

  • ✨ Educational Innovation – Lead the next wave of AI-powered learning solutions

  • 🌍 Global Reach – Our platform is used in 120+ countries across international and US markets

  • 🤝 Collaborative Culture – Join a smart, ambitious team that values impact over ego

  • 📈 Ownership – You’ll shape the product vision, structure the org, and drive our AI-first transformation

  • 💪 High-Performing Teams – Work with sharp, driven colleagues across product, engineering, and AI who raise the bar every day

What you’ll do:

  • 🚀 Lead new market entry initiatives, identifying and evaluating opportunities for new markets and product lines

  • 📊 Drive early-stage market research to assess opportunity size, segmentation, and competition

  • 🧭 Validate product viability and desirability through early prototypes and iteration towards product-market fit

  • 🤝 Collaborate closely with commercial teams to define go-to-market strategies for new launches

  • 🧩 Design scalable frameworks and processes for measuring and improving product-market fit

  • 📈 Evaluate and recommend whether to continue or sunset new product lines based on performance and fit.

What we’re looking for:

  • 💡 Solid experience in product management and market entry, owning digital products end to end

  • 🎓 Experience within education or other purpose-driven sectors is a plus

  • 🤝 A strong collaborator experienced in cross-functional environments (tech, design, content, commercial)

  • 📊 Strategic thinker with an entrepreneurial, outcome-driven mindset

  • 🗣️ Excellent communicator who can balance user needs, technical feasibility, and business goals

  • 🤖 A curiosity for AI and a drive to experiment with new tools to enhance creativity, decisions, and execution.

Our Interview process

Our hiring process is all about you. Show us your skills, tackle real-world challenges, and get a real feel for life at Kognity. Expect case studies, honest conversations, and plenty of chances to shine.

  1. Discovery Call with a Recruiter: A friendly chat with a Recruiter to explore if the role is likely to be a good mutual fit

  2. Hiring Manager Hangout: Deep dive into the role and share your experience

  3. Case study: Work on solving a real-world problem

  4. Values Interview: Share your experiences and ways of thinking in relation to our values

  5. Leadership discussion: Connect with one of our leaders to talk about big ideas, bold vision, and where you could grow with us

Our Values

  • 🏅 We take ownership – We take initiative and act with self-leadership. We don’t wait for someone else to solve problems we see

  • 🤖 We leverage AI – We apply AI to enhance creativity, decisions, and execution to allow for impact maximisation

  • 💡 We drive customer value – Success for our customers drives our progress. We create value for them in everything we do

  • 🗣️ We are transparent – We are radically transparent with opinions and feedback, and we share information widely

  • 💙 We take care of ourselves and each other – We work hard and passionately, but also prioritise our own well-being, and that of our colleagues

Every qualified person will be evaluated regardless of age, gender, identity, nationality, ethnicity, sexual orientation, disability status or religion. We’re committed to building a diverse, inclusive team and welcome people of all backgrounds, experiences, perspectives, and abilities.

Benefits

  • Truly Hybrid – work from our Stockholm office when you like

  • ITP Pension Plan with Nordnet

  • Yearly budget of 5,000 SEK to spend on health-related services

  • 30 days of paid vacation every year

See more about how we collect and process your personal data in our Privacy Notice.

Top Skills

AI
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The Company
209 Employees
Year Founded: 2014

What We Do

The single factor that has the highest impact on the prosperity and well-being of humankind is education. Still, technology has not yet delivered on any of its promises for better learning. At Kognity, we have set out to change this. Our vision is to radically improve learning for the world’s school students.

Kognity is the all-in-one, curriculum-aligned teaching and learning platform for Cambridge IGCSE™, the IB Diploma Programme and High School Science. The platform provides interactive textbooks, analytics and assessment support – all in one place. We are experts at combining pedagogy and technology to create comprehensive, engaging, digital-first teaching and learning resources. Kognity saves teachers time, improves learning experiences and empowers students to become independent learners.

It all began with two students who wanted to create the dynamic and interactive learning resources they’d always wanted to experience in their own classrooms. Today, teachers and students in over 1000 schools and over 100 countries rely on Kognity.

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