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Job Description
- Develop and implement strategic privilege models by analyzing customer data, feedback, behavior, and market/competitor trends to deliver tailored financial, advisory, and lifestyle privileges for wealth customers (PB, First, Prime).
- Lead partnership negotiations and commercial deals, ensuring win-win agreements that align with SCB’s policies and create long-term value.
- Manage and monitor privilege budgets, including redemption, partnership marketing, exclusive events, and customer gifting programs.
- Collaborate cross-functionally with IT, Operations, RM, Customer Service, Credit Card, and Marketing teams to ensure seamless execution and communication of privilege programs.
- Supervise and guide the Privilege Team, while coordinating with Legal & Compliance to define terms and conditions for privileges and promotional campaigns.
Qualifications:
- Bachelor’s degree or higher in Marketing, Business Administration, or a related field
- Minimum of 8 years of experience in partnership development, vendor management, and exposure to loyalty ecosystems or digital platforms; credit card or CRM background is a plus.
- Strong knowledge in digital and technology, with critical thinking and creativity to drive innovative solutions.
- Deep understanding of affluent and HNW customer lifestyles, with proven experience in partnership marketing, event/trip management, and campaign tracking.
- Customer-centric leader with the ability to modernize ways of working and deliver exceptional experiences.
We're committed to bringing passion and customer focus to the business.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us.
What We Do
Siam Commercial Bank was established by royal charter on January 30, 1907 as the first Thai bank. During its more than 110 years in business, the Bank has played a leading role in providing the financial services needed in Thailand, developing deep expertise.
Today, SCB is a leading universal bank, offering deposits and lending and a wide range of other products and services, to meet the needs of all customers. Our retail services include home loans, personal credit, car hire purchase, credit cards, ATM cards, debit cards, currency exchange facilities and overseas remittances as well as investment and insurance products. For corporate and SME customers, the Bank offers cash management-related services, lending products, international trade financing, treasury products, debt and capital market products, corporate advisory, investment banking and other services. Our services are backed by our extensive banking network and continual pursuit of technological innovation. In addition, the Bank's SCB Group includes three major subsidiaries that provide specialized financial services: SCB Securities, SCB Asset Management and SCB Life Assurance.
Under the vision to serve as "The Most Admired Bank,” SCB has established a strategic plan called SCB Transformation, designed to dramatically upgrade the Bank's infrastructure and enhance its long-term competitiveness. This transformative plan responds to rapid change in the financial services industry, which is being reshaped by digital technology, regulatory change and new consumer behavior. Following this strategic plan's "Going Upside Down" approach, the Bank will transform its business model and thinking throughout its human resources, work processes, products and technology, enabling breakthrough performance and creating sustainable value for our customers and society
