Pricing Strategist – Intelligence & Market Strategy

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Edmonton, AB, CAN
In-Office
Insurance
The Role

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.

OVERVIEW:

As Alberta Blue Cross® continues to scale its offerings and deepen its market presence, strategic pricing plays a critical role in achieving growth and retention goals. We are looking for a Pricing Strategist who will champion the development and optimization of pricing strategies that create customer value, enhance competitiveness, and drive sustainable business performance.

This role blends strategic thinking, financial modeling, and customer insight to support product pricing, commercial strategy, and customer segmentation, particularly within the growing Small and Medium Business (SMB) and Individual Products markets.

YOU WILL:

  • Drive innovative pricing solutions across product lines to support growth, retention, and profitability objectives.
  • Collaborate with analytics, product, finance, sales, underwriting, and market intelligence teams to develop and refine pricing models.
  • Use customer, market, and competitor insights to evolve pricing practices and enable evidence-based decision making.
  • Work closely with leaders to ensure pricing aligns with strategic priorities and is communicated effectively across the organization.
  • Build and iterate pricing structures that reflect customer segmentation, risk profiles, value propositions, and evolving market conditions.
  • Help shape go-to-market strategies and support commercialization efforts with customer-centric pricing and incentive models.

WHERE YOU WILL WORK:

You will have the flexibility to decide how and when you work. While you may be working from home most of the time, there will be plenty of opportunity to come into the office periodically for important meetings, team events and other purposeful connections.  You will reside in Alberta.

WHO YOU ARE:

  • Strategic thinker with a passion for data-informed decision-making.
  • Excited by the challenge of building scalable and customer-friendly pricing structures.
  • Naturally curious and always asking “what if?” and “what’s next?”
  • Collaborative and business-minded with the ability to balance customer needs and organizational goals.
  • Comfortable navigating complexity and ambiguity while delivering clear recommendations.
  • Thrive in cross-functional teams and enjoy being at the intersection of strategy, analytics, and execution.
  • Eager to challenge the status quo and unlock new opportunities through pricing innovation.

WHAT YOU WILL DO:

  • Develop and optimize pricing models, rate structures, and incentive strategies across business lines.
  • Support annual and ad hoc pricing reviews in partnership with Finance, Underwriting, Sales, and Product teams.
  • Analyze customer behavior, competitive landscape, cost trends, and regulatory impacts to inform pricing recommendations.
  • Identify pricing elasticity and conduct scenario modeling to support strategic decision-making.
  • Work on pricing pilots and campaigns tailored to new segments, channels, or value propositions.
  • Contribute to business cases and GTM plans, ensuring pricing is a strategic enabler of success.
  • Monitor pricing performance and provide regular reporting on uptake, competitiveness, and margin impact.
  • Collaborate with Market Intelligence and Business Enablement teams to align pricing with market conditions and feedback from brokers, advisors, and end-customers.
  • Partner with Digital, CX, Marketing and Brand teams to ensure pricing transparency and ease of access across platforms.
  • Champion pricing best practices and maturity across the organization.

WHAT YOU WILL HAVE:

  • 5+ years of experience in pricing, strategy, analytics, or financial modeling roles.
  • Strong understanding of insurance, benefits, or subscription-based business models (experience in health, life, travel or disability products is an asset).
  • Proven ability to translate complex data into actionable insights and strategic recommendations.
  • Demonstrated success working cross-functionally to deliver impactful pricing strategies.
  • Advanced Excel and Power BI skills; experience with data visualization and modeling tools.
  • Exceptional communication skills and comfort presenting to leadership.
  • Post-secondary degree in business, economics, actuarial science, statistics, or a related field.

WHAT WE WILL DO FOR YOU:

  • Support a healthy work/life balance.
  • Invest in your growth and expertise.
  • Provide opportunities mentorship from across the organization.
  • Empower you to help shape the future of our market development and pricing capabilities.

This position will remain open until a suitable candidate is selected.

Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.

We offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at careers.ab.bluecross.ca

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The Company
HQ: Edmonton, Alberta
1,124 Employees
Year Founded: 1948

What We Do

We believe that people, workplaces and communities deserve to be and live well—and we can help. As a benefits provider and wellness leader, we have the opportunity to play an important role in fostering the health and well-being of our customers across their lifetimes. We provide benefits to more than 1.8 million Albertans through group, government and individual plans. Alberta-based, not-for-profit, wellness-driven, customer committed. Living our values Our values represent who we are, what we stand for and the culture that guides us. In all we do, we keep our values at the forefront. Integrity and trust We are respectful, ethical, honest and inclusive in all that we do. Wellness and flexibility We promote and inspire a healthy culture of support, adaptability and compassion across our workplace and our communities. Customer committed We are accountable and committed to our customers and passionate in the delivery of an exceptional customer experience. Empowering potential We support learning and growth while fostering a diverse environment that cultivates collaboration and innovation.

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