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At ACE Money Transfer, our mission and culture serve as the foundation of our operations and the driving force behind.
The Role
The PR and Brand Activation Specialist will develop PR strategies, manage brand activation campaigns, create content, and establish partnerships in the real estate industry.
Summary Generated by Built In
ACE Properties is a Real Estate subsidiary of ACE Group for Companies, an ACE group of companies having a diversified portfolio including, Digital remittance services in more than 100+ countries, digital wallet services in the UK, and real estate projects, web-based News Channel, advertising businesses, and software solutions in Pakistan.
Job Description:
Public Relations:
Qualifications:
Job Description:
Public Relations:
- Develop and implement PR strategies to enhance the company’s image and reputation in the real estate industry.
- Build and maintain relationships with key media outlets, journalists, and influencers.
- Prepare and distribute press releases, media kits, and other PR materials.
- Monitor media coverage and report on PR performance metrics.
- Handle crisis communication and manage any potential negative publicity.
- Plan and execute brand activation campaigns to increase brand awareness and customer engagement.
- Organize and manage events such as property launches, open houses, and promotional events.
- Collaborate with the marketing team to create compelling content for brand activation, including digital and print materials.
- Ensure all brand activation activities align with the company’s brand guidelines and objectives.
- Analyze and report on the effectiveness of brand activation campaigns and suggest improvements.
- Work closely with the content team to develop engaging and informative content for various platforms, including social media, blogs, and newsletters.
- Oversee the production of visual and written content for PR and brand activation purposes.
- Maintain a consistent brand voice across all communication channels.
- Identify and establish partnerships with relevant industry stakeholders, including developers, architects, and interior designers.
- Manage sponsorship opportunities that align with the company’s brand values and target audience.
- Conduct market research to identify trends, opportunities, and challenges in the real estate sector.
- Use insights from research to inform PR and brand activation strategies.
- Keep abreast of industry developments and competitor activities.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- 3-5 years of experience in PR, brand activation, or a similar role, preferably in the real estate industry.
- Strong understanding of media relations and digital marketing.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects and meet tight deadlines.
- Proficiency in using PR tools and software, as well as social media platforms.
- Strong organizational skills and attention to detail.
- Experience in event planning and management.
- Familiarity with real estate market trends and dynamics.
- Strong network of media contacts in the real estate or property sector.
- Ability to work both independently and as part of a team.
- Office-based with occasional travel for events and meetings.
- Flexibility to work outside regular business hours as needed for events or media engagements.
Top Skills
Pr Tools
Social Media Platforms
Software
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The Company
What We Do
ACE Money Transfer is a global leader in providing seamless, secure, and efficient international remittance services. Established with a mission to connect families and empower individuals, we specialize in enabling people to send money to their loved ones across the globe, quickly and reliably.
Why Work With Us
At ACE Money Transfer, we don’t just offer jobs; we provide a platform for growth, purpose, and impact. Our company stands out because of its innovative approach, global reach, and commitment to both our customers and employees.
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