Portfolio Role: Marketing Manager

Posted 8 Days Ago
4 Locations
Remote
Senior level
Financial Services
The Role
The Marketing Manager will develop and execute marketing strategies, oversee digital marketing campaigns, conduct market research, analyze campaign performance, and manage relationships with partners. They will ensure cohesive marketing efforts and support lead generation through innovative content strategies.
Summary Generated by Built In

We are a (deliberately) under-the-radar game studio with some unusual and exciting audience opportunities.  We are a "people first" company, which affects every decision we make - from who we hire, to how we treat each other, to how we view and serve our players.  We're committed to an A+ creative culture where every member of the team can find personal fulfillment in the incomparable art of making video games.

THE ROLE:
We’re looking for a Marketing Manager to join our team! This role is highly cross-functional and requires uniting internal and external stakeholders to craft and execute innovative marketing strategies. The ideal candidate thrives in a high-energy, creative, and collaborative environment. You are entrepreneurial at heart, enjoy taking on diverse responsibilities, and excel at driving impactful campaigns. You embrace dynamic challenges, bring passion to your work, and are eager to make a lasting impact.

IN THIS ROLE, YOU WILL:
● Lead the development and execution of comprehensive marketing strategies to enhance brand awareness.
● Oversee planning and implementation of digital marketing campaigns, (SEO, SEM, email marketing, etc.)
● Conduct in-depth market research and competitive analysis to identify emerging trends / opportunities.
● Collaborate with cross-functional teams to ensure cohesive and effective marketing efforts.
● Develop content strategies to engage target audiences and support lead generation and conversion goals.
● Analyze the performance of marketing campaigns, utilizing data-driven insights to achieve KPIs.
● Manage external relationships, partners, agencies, and vendors to ensure alignment brand standards.
● Lead the creation and maintenance of marketing, ensuring consistency with brand identity / messaging.
● Stay abreast of industry developments and best practices, integrating innovative approaches.
● Understand indie marketing strategies with creative problem solving.

EXPERIENCE AND SKILLS:
● 5+ years of experience in marketing, community, or influencer management with a proven track record.
● Demonstrated success in developing and executing marketing strategies that drive business growth.
● Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
● Proficiency in marketing, social media, and platforms tools.
● Excellent communication skills, with the ability to collaborate with cross-functional teams and partners.
● Creative thinker with a passion for innovation and staying ahead of industry trends.
● Strong project management skills, with the ability to manage multiple initiatives simultaneously.

PLUSES:
● Bachelor's degree in Marketing, Business, or a related field.
● Advanced degree or relevant certifications.
● Experience in the technology or software development industry.
● Familiarity with product marketing and go-to-market strategies.
● Knowledge of user experience (UX) principles and their application in marketing.
● Experience with international marketing and understanding of global market dynamics.
● Fluency in multiple languages.

WHY WORK WITH US?

We have a fun, working prototype and some unique marketing levers in our back pocket.
We are genuine – and we want you to be yourself and seek to foster an inclusive environment with us.
We embrace diversity and desire to build a team of open-minded individuals with different perspectives.
We have a sense of humor and while we take the work seriously, we take ourselves less so.
You’ll be hard-pressed to find a happier group of people to work alongside.
More about the project can be explained under NDA!


The Company
HQ: Denver, CO
44 Employees
On-site Workplace
Year Founded: 2017

What We Do

The global investment platform for gaming, Web3, and immersive technology. ?

Legal Disclaimer: The views expressed in linked content generated by unaffiliated third parties are the opinions and projections of the author, and not BITKRAFT Ventures (“BITKRAFT”). Unless otherwise noted, they are subject to change at any time based on market and other conditions. BITKRAFT does not represent that any opinion or projection will be realized.

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