What You'll Accomplish
- Voice of Market (VoM): Build and maintain a strategic POV on Attentive’s current and future position in the market. Combine insights from a range of internal and external sources, including customer calls, industry analysts, win/loss, and more. Create and update a comprehensive analysis of market shifts, competitor movements, and emerging opportunities. Support the distribution of insights, such as regular VoM readouts for an executive level audience, and customer newsletters.
- Market Trends: Stay on top of the latest macro, consumer, and industry trends. Distribute insights internally and partner cross-functionally to activate in GTM assets.
- Call-Listening Program: Establish a call listening program to develop deeper, real time insights into our customers and the market. Gather insights, and incorporate into VoM readouts. Evangelize the program across the Marketing organization.
- Narrative go-to-market: Support externalizing Attentive’s narrative, including program managing the quarterly ‘Beyond the Message’ webinar with Customer Marketing, and updates to core GTM presentations.
Your Expertise
- 3+ years research or analyst experience, such as market and/or competitive research and keeping up to date on industry trends
- 3-5 years working in product or portfolio marketing, or closely related space
- Experience required turning data into insights and presenting to internal and/or external stakeholders (technical and non-technical)
- Strong organizational skills are essential
- Familiarity with intelligence tools such as Gong and Klue, is a plus
- Experience working for a B2B SaaS-based technology company is a plus
Top Skills
What We Do
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.
To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Why Work With Us
At Attentive, you'll connect with inspiring, high-caliber people, and be encouraged to take risks, get creative, and think bigger. We're solving big problems for our customers, through our innovative AI solutions, giving employees the opportunity to thrive along the journey. The sky's the limit when it comes to what's possible.
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