Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
The International Consumer Marketing team drives scale and engagement to Roku by inspiring and delighting our customers throughout their journey. We aim to provide customers with the best streaming experience possible by helping them discover new features, engage with entertainment across the Roku platform, and delight in the entire experience. When we succeed, we drive value for our business.
About The Role
This role will develop and drive the Platform marketing strategy and campaign execution for the Brazilian market, which includes Content, Integrated, Lifecycle, and Product campaigns. You must develop strong collaborative relationships with a wide variety of local and stateside functions, including product management, analytics, merchandise, creative, and others, to bring marketing initiatives to life.
What You’ll Be Doing
- Strategize, develop, and execute cross-channel marketing campaigns that drive engagement with existing customers throughout all stages of their lifecycle
- Gain an in-depth understanding of the Roku customer and how their behaviors impact customer lifetime value (CLV)
- Use this knowledge to seek opportunities to further refine plans and improve tactics continually
- Brief and lead campaign development with the creative team
- Collaborate and partner with internal and external teams to develop and execute 360 campaigns and deliver targeted and personalized journeys across multiple touchpoints
- Partner with analytics to measure, test, optimize campaigns towards growth and engagement goals, and marketing strategies
- Work cross-functionally to ensure campaign requirements and deadlines are met while also delivering the optimal customer experience
We’re excited if you have
- 8+ years of relevant marketing experience, preferably at a technology or entertainment company
- Strategic insight into the current state and future direction of content and consumption trends in Brazil
- Strong focus on the customer, marketing instinct, and passion for the business
- A solid technical and business understanding of CRM tools and marketing automation
- Proven planning, prioritization, and organizational skills
- Curious, creative mind and strong eye for visual design
- Understanding of digital media
- Experience in deriving meaning from data through testing and optimization, and taking appropriate action based on key learnings
- Ability to work independently and take ownership of projects from start to finish in a fast-paced environment
- Skilled communicator with excellent verbal, presentation, and written communication abilities in English
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Top Skills
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
