Performance Marketing Lead

Apify's mission is to help anyone get more value from the web with automation, AI agents, and web scraping.

Why?

We believe that humans have better things to do than filling forms, compiling huge Excel sheets of copy-pasted data, or watching thousands of videos to determine whether they include a specific brand logo.

Those are jobs for machines.

And just as in the real world we have tools that make our lives easier, we should have tools to make our lives easier on the web.

Web automation has a profound impact. Our users automate service unsubscriptions to save people money, and they collect billions of rows of data from all over the world for AI training, protection of consumers, or finding lost children. We give AI chatbots the context to interact intelligently, and we’re developing novel ways to work with generative AI like ChatGPT.

To support our mission, we're looking for a talented Performance Marketing Lead to help us scale our paid acquisition.

• You will own, develop, and execute Apify's paid acquisition strategy across all channels, including PPC, paid social, display, referral, and retargeting campaigns.

• You will lead, mentor, and grow a team of existing and future performance marketing specialists, setting clear objectives, guiding their professional development.

• You will lead the marketing attribution project in partnership with our Data and other teams to develop and implement a clear multi-touch attribution model, gain organization-wide alignment, and create a functional strategy for optimizing campaigns based on key user events.

• Manage the performance marketing budget, ensuring efficient resource allocation to meet or exceed user acquisition, ROI, and cost-per-acquisition (CPA) targets.

• Measure, analyze, and report on the performance of all paid campaigns, providing actionable insights and regular updates to the wider marketing and leadership teams.

• Continuously test and optimize every part of the funnel, including ad copy, creative, landing pages, bidding strategies, and audience segmentation.

• Work closely with our product marketing, content, growth and sales teams to ensure a cohesive user journey from the first ad click to conversion and beyond.

• Stay ahead of the curve by exploring and testing new channels, technologies, and trends in the paid acquisition landscape.

• You have 5+ years of experience in performance marketing, including paid acquisition (not just PPC campaigns), demand generation, and affiliate marketing, ideally from other B2B technology companies with a product-led growth (PLG) model.

• You have a deep, analytical understanding of marketing metrics (CPA, LTV, ROAS) and a proven track record of managing significant budgets while hitting ROI targets.

• You are a strategic thinker who can develop a comprehensive acquisition strategy from the ground up, but you're also not afraid to get your hands dirty with campaign execution.

• You have a good working knowledge of SQL or other query languages, allowing you to dig deeper into performance data to uncover actionable insights.

• You are hands-on and proficient with major advertising platforms (e.g., Google Ads, LinkedIn Ads, X/Twitter Ads), analytics tools (e.g., Google Analytics, Hubspot, Mixpanel, Segment) and have experience creating and rolling out AI-powered or automated bidding strategies.

• You have experience building, managing, and scaling affiliate marketing programs and other performance channels.

• You possess a data-driven mindset and a relentless focus on testing and optimization to continuously improve campaign performance.

• You possess a strong creative eye, and you can translate data insights into compelling campaign concepts and visual briefs that will resonate with our audience and drive action.

• You thrive when collaborating across various teams and can clearly articulate performance results and strategic plans.

• You have excellent written and verbal communication skills in English.

By the end of the first 3 months, we expect you to:

• Develop a deep understanding of Apify's offering, our target audiences and current channels.

• Build strong rapport with your direct reports, understand their individual strengths, development goals, and analyze ongoing projects.

• Conduct a full audit of our current paid acquisition channels, including historical performance, budget allocation, and a thorough review of all creative assets and messaging.

• Guide your team in identifying and implementing quick wins to improve the performance and efficiency of existing campaigns.

• Establish strong collaborative relationships with key stakeholders in marketing, data, design, and GTM teams to understand the full user journey.

By the end of the first 6 months, we expect you to:

• Develop and present a performance marketing strategy and roadmap, which includes budget forecasts, channel mix, clear KPIs, and a development plan for your team.

• Empower your team to execute this new strategy, scaling successful campaigns and launching creative, data-informed experiments.

• Implement a robust framework for the team that standardizes testing, measurement, reporting, and the creative briefing and development process.

• Take full ownership of the performance marketing function, successfully leading your team to drive user growth and contribute directly to Apify's mission and quarterly objectives (OKRs).

• Space, support, and autonomy for personal growth, with a direct impact on our success

• Full-time position in Prague (Lucerna Palace) or Brno (Titanium) 🏰

• Option to work remotely 🛋️

• Flexible working hours (perfect for both night owls 🦉 and early birds 🐥)

• Nobody counts holidays as long as the work gets done 💪

• Stock options and profit sharing 💰

• We welcome pets, kids, and bikes at the office 🐕👨‍👧

• Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂

• Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the possibility to work across teams 👩🏼‍💻👨🏽‍💻

• Generous hardware budget 💻

• Free lunches every day when you’re in the office 🌮🍱🍜🍕🥡

• Unlimited supply of ☕ & 🍺 and snacks

• Free entry to the wonderful Prague Zoo 🐘

• Free Multisport card 🏋

• Ping-pong, chess, PS5, lightsabers, foosball league after lunch.

For more details about Apify and what it is like to work with us, see our Careers page.