Paid Social Media Manager

Paid Social Media Manager

Location: London Victoria or Newcastle

Full-time

Working Hours: Mon-Fri - 40 hours

Holidays: 25 days plus bank holidays

We are Verisure, the leading provider of peace of mind and protection to residential and small business customers across Europe and Latin America. Our belief that it’s a human right to feel safe and secure has resonated with over 5.6 million customers and 20,000+ employees worldwide.

As Paid Social Media Manager, you will be a crucial part of the Lead Generation team, take responsibility of managing digital campaigns, reporting, budgeting, forecasting, A/B testing, and campaign optimisation. Our Paid Social Media Manager will have experience in and be confident to:

• Take full ownership of all Display and Push Digital Campaigns
• Design and implement tests that experiment with new strategies, and
• Compile analyses to deliver improvements.

• Analyse Digital campaign performance data and provide actionable insights for optimisation.
• Produce recurrent KPI reporting of all digital campaigns, and ad hoc reporting determined by evolving business needs.
• Execute, coordinate, optimise, A/B test, and troubleshoot large-scale Digital campaigns on multiple platforms, as well as testing new platforms.
• Design, implement, and analyse experiments testing optimisation theories, including changes in bidding strategies and creative enhancements.
• Build processes that feed offline conversion data back into online campaigns for advanced targeting and optimisations
• Conduct ad research and write ad copy. Structure campaigns and ad sets, and determine the best settings for each.
• Review campaign performance daily on various social, display, native and programmatic platforms.
• Track and measure the effectiveness of digital marketing activities in all branch areas & provide analysis to the wider team with suggested action plans for improved performance.
• Continue to test new video creatives and short video platform enhancements.
• Ensure that all Paid Social and Display campaigns are optimised to bring highly targeted traffic to our website while also ensuring ROI for every channel’s marketing budget.
• Work alongside the digital marketing team to understand and help attribute cross-channel performance drivers and to allocate appropriate budget to digital campaigns and ensuring budget is spent with maximum ROI.
• Manage the day-to-day relationship with paid social, display, native and programmatic support teams, and with any other relevant suppliers or agencies.
• Explore new digital channels for potential expansion.
• Coordinate with the umbrella Digital Marketing Group to stay up-to-date with the most recent technologies and strategies tested on other markets, as well as promptly sharing local success stories.

Requirements:

• 3-5 years of digital marketing experience on paid social, native, display and/or programmatic campaigns, managing significant budgets over a wide number of campaigns.
• 3+ years of data analysis experience.
• Highly proficient in Excel. Knowledge of relational databases, Power BI/data visualization tools, and Python is a strong plus.
• Skilled and experienced in the use of Google Analytics, Google Tag Manager, Meta Ads Manager, and DoubleClick.
• Outstanding attention to detail.
• Needs to be able to think strategically and analytically, take intelligent risks, make connections between data trends, and be creative when needed.
• Excellent communication and project management skills.
• Copywriting skills are desirable.
• Reliable, autonomous, and organised, with a strong work ethic, and a fervent desire to learn.
• Able to prioritise multiple tasks to meet deadlines.
• Capable of adapting to a fast-changing environment and take on ad hoc projects when necessary.
• High degree of personal loyalty and integrity with the ability to inspire confidence and gain credibility.
• Previous experience in marketing in the security industry is a plus.

Benefits:

• Bupa Private Health Insurance
• Perkbox discounts
• Medical Insurance Cover and MediCash Plan
• Pension Scheme
• Birthday Off
• Transport Allowance
• Cycle to Work Scheme
• Long Term Service Awards

• 25 days annual leave plus bank holidays
• Career Progression (performance based), with a business that is rapidly growing
• Free Tea, Coffee, Hot Chocolate.
• Employee alarm discount programme (after completion of probation)

Ready to make your dream job a reality and #BeVerisure? Send us your CV and we’ll get in touch!

ALL APPLICANTS MUST COMPLETE A DBS CHECK- PROVIDED BY THE COMPANY IF SUCCESSFUL.