Paid Social Associate Account Director - Nike

About Nike:  

NIKE Inc. is the world's leading designer, marketer, NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories. 

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond. 

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications. Kinesso partners with Initiative to create best in class solutions for Nike. Initiative is Nike's and Jordan brands media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries. 

Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to. 

About the Role:  

The fast-growing Paid Social arm of our Biddable Media team is looking for an Associate Account Director to oversee one or more clients.   

The perfect candidate will have strong experience working on branding and/or performance (direct response) clients through key channels such as Facebook and Instagram, with other channels such as Twitter, Pinterest, Snapchat, TikTok and LinkedIn being a plus.   

In this growing team, this person will act as a support on all things Paid Social for both our clients and planning teams. They will also support the Account Director in the account strategy, daily delivery and optimisation of campaigns, as well as manage the Account Managers, Analysts and Account Exec’s.  

With a monumental opportunity to grow the account this year, this role provides the perfect platform for the candidate to support the Paid Social Account Manager with the planning of campaign strategies and tactics for pitches. This role is ideal for someone who wants to join an award-winning team and learn from a wide range of clients, industries and digital disciplines, which are of central importance to today’s advertising and media industry.  

Key Responsibilities: 

• Day-to-day management of a team of managers and executives  

• Being a source of expertise in Biddable Media – particularly Paid Social – for the wider business and our clients  

• Planning biddable media campaign strategies and tactics  

• Pitches and new business  

• Managing the team’s financials  

• Supporting the Account Director  

Desired Skills & Responsibilities:  

• Experienced in working with both branding or performance clients   

• Experience working with most Paid Social platform including Facebook, Instagram, Twitter, TikTok, Pinterest, Snapchat and LinkedIn’s ad platforms. (Not compulsory to have worked on all but have some understanding of how each is planned)  

• Experience managing a team  

• Passionate about digital and can demonstrate an interest in it outside the workplace.  

• Experienced in working with both branding or performance clients   

• Experience working with most Paid Social platform including Facebook, Instagram, Twitter, TikTok, Pinterest, Snapchat and LinkedIn’s ad platforms. (Not compulsory to have worked on all but have some understanding of how each is planned)  

• Experience managing a team  

• Passionate about digital and can demonstrate an interest in it outside the workplace.  

• Confident in leading conversations around social strategy and tactics.  

• Knowledge of other digital channels and disciplines, such as affiliates, SEO and display is a big plus but not essential.  

• Excellent written and numerical skills.  

• Strong Excel skills.  

• Strong presentation skills.  

• Excellent analytical and strategic skills.  

About Mediabrands  

IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives.  

In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen.