Paid Search - Home Lending & Auto-Vice President

Job Description
The In-House Paid Media team is a center of excellence, partnering with Lines of Business (LOBs) to deliver a unified, high-impact marketing experience.
As a Paid Search Vice President on the Paid Media team, you should be a dynamic leader with deep expertise in Search Engine Marketing (SEM). You will have proven ability to influence senior stakeholders, and a track record of building and mentoring high-performing teams. You will lead a pod of talented team members, driving strategic vision and execution across several LOBs. You will oversee the development and execution of search marketing campaigns, ensuring alignment with business objectives (OKRs) and delivering measurable results. You will serve as a thought leader, internal consultant, and trusted advisor, shaping the future of Paid Search at JPMorgan Chase. Your leadership will inspire innovation, foster collaboration, and elevate the paid media discipline across the organization.
Job Responsibilities

• Define and drive the paid search strategy across multiple LOBs (Home Lending, Auto, Everday401k, etc.), ensuring alignment with JPMC's enterprise goals and marketing vision.
• Lead, mentor, and develop a pod of SEM professionals, fostering a culture of excellence, continuous learning, and innovation.
• Partner with marketing, analytics, technology, and LOB stakeholders to integrate paid search strategies into broader marketing initiatives.
• Oversee the end-to-end management of search campaigns, from ideation and execution to optimization and reporting, ensuring best-in-class quality and ROI.
• Guide the development and refinement of analytics dashboards, leveraging data to provide actionable insights and inform strategic decisions.
• Champion a test-and-learn approach, leading advanced testing plans to drive innovation and maximize campaign performance.
• Present performance reports, strategic recommendations, and market insights to senior leadership and LOB executives.
• Build and manage relationships with internal partners, search platforms, and third-party vendors, ensuring seamless collaboration and execution.
• Ensure all paid search activities adhere to JPMC's risk management policies and industry regulations.
• Lead market research and competitive analysis efforts to inform strategic planning and maintain a cutting-edge approach.
• Resolve complex issues, remove barriers to execution, and drive operational efficiency across the paid search function.

Required qualifications, capabilities, and skills

• 10+ years of progressive experience in search marketing, with a focus on strategy, leadership, and cross-functional influence.
• Demonstrated success (3+ years) leading high-performing teams and managing large-scale, multi-LOB search programs for recognized brands.
• Exceptional analytical skills, with the ability to interpret complex data and translate insights into strategic action.
• Advanced proficiency with Google Ads, Microsoft Ads, and third-party SEM tools (e.g., SA 360, Adobe, Marin).
• Superior communication and presentation skills, with experience engaging senior stakeholders and executive leadership.
• Strong project management, organizational, and time management skills.
• Innovative, collaborative, and results-driven mindset.
• Proven ability to thrive in a fast-paced, dynamic environment.
• Strong interpersonal skills, with the ability to influence and engage at all levels of the organization.
• Google Ads certification required.

Preferred qualifications, capabilities, and skills

• Financial Services experience preferred.
• Agency or in-house paid media leadership experience, managing large-scale acquisition, e-commerce, or travel search programs.
• Commitment to quality, service, and operational efficiency.
• Passion for digital marketing and ongoing professional development.

**Please note: This role requires in-office attendance 5 days a week in the locations listed.
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.