Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
We’re looking for a commercial and highly analytical Paid Media Specialist within the EMEA Marketing organisation in Amsterdam and working across all the EMEA domains. Reporting to the Paid Media Lead EMEA, the role is responsible for leading the team to develop and execute effective PPC, Paid Social, and Display campaigns. This involves the close management of our performance media agency, leading on the weekly activities they activate and their reporting. You will work closely with the wider Marketing team to ensure the consistency of the brand message and align with the Ecommerce Trade team for commercial considerations.
MAJOR ACCOUNTABILITIES:
Oversee and execute New Balance websites’ performance marketing campaigns with our financial revenue and traffic targets, whilst maintaining a clear focus on our Global brand and consumer strategy.
Develop and lead effective paid media strategies in partnership with the agency across multiple channels, including Paid Search, Paid Social and Display. This should be done in collaboration with the Senior Ecommerce Marketing Specialist.
Handling external marketing agencies and platforms, ensuring high-quality work is delivered on time and within budget.
Own communications around performance at a weekly level to internal stakeholders, including the trade team, ecommerce team and brand marketing.
Own special products within these channels, related to CRM, retail and any other ad hoc areas.
Conduct industry research to stay up to date with trends and identify new growth opportunities.
Demonstrate a passion for retail and sneaker culture, staying informed of the latest trends.
REQUIREMENTS FOR SUCCESS:
Proven years of experience directly managing digital performance media channels, focused on Paid Social, Paid Search, Retargeting and Display within an understanding of their impact in the wider lower-funnel ecosystem.
Connecting different data points, insights, and priorities and transforming them into meaningful, goal-focused action plans.
A customer-first approach to building brand preference and loyalty through online marketing channel.
Strong analytical competence – utilising intuition and empirical experience to complement data with a discernment for various metrics across the digital marketing funnel.
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyses information skillfully; Develops alternative solutions; Works well in group problem solving situations
Leadership and team-building, influencing others, drive consistent execution and effectively address challenges head-on.
The ability to adapt and utilise agile decision-making, process an entrepreneurial nature and be capable of adjusting plans strategically in a changing environment.
A commercial understanding of business performance and considerations.
Experience managing agencies and working collaboratively with internal teams.
BENEFITS:
Discretionary Bonus Opportunity
Discount on the health insurance
8% holiday allowance
Flexible Working Hours
Pension Scheme
25 days Annual Leave per year
Up to €250 travel allowance each month
Hybrid working
On-Site Gym
Employee Discount
Work from-home allowance
Home working equipment
Sports Subscription Services
Opportunity to work from anywhere for up to four weeks per year
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
Similar Jobs
.png){kind=avatar}
What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
