Summary
We’re looking for an experienced Paid Marketing Manager to join the Paid Acquisition team at Smartbox.
In this role, you will be part of a team who are responsible for driving our online acquisition strategy, managing digital campaigns across multiple channels, optimizing media spend, and ultimately delivering high-quality customers to Smartbox.
You will play a crucial part in scaling our paid marketing efforts, analyzing results, and making strategic adjustments to drive growth and customer acquisition.
We’re looking for a high achiever who has no problems working autonomously and bringing new strategic initiatives to the table to help the Acquisition channels grow.
Responsibilities
- Campaign Strategy and Management: Develop, execute, and optimize multi-channel marketing campaigns (PPC, paid social, display, partner channels) to drive online traffic and conversions.
- Budget Management: Monitor and optimize media spend across platforms, ensuring cost efficiency and ROI while meeting performance goals.
- Analytics and Reporting: Utilize analytics tools (Power BI, GA4) to track key performance metrics, evaluate campaign effectiveness, and provide actionable insights for continuous optimization and improvement.
- Audience Targeting and Segmentation: Leverage audience data and insights to refine targeting strategies, improve conversion rates, and enhance ad personalization.
- A/B Testing and Optimization: Drive ongoing experimentation to optimize creative assets, landing pages, and ad copy for performance improvement.
- Collaboration and Cross-Functional Support: Collaborate with internal teams, including Trading, Category, and Brand Marketing teams to ensure alignment of marketing initiatives and campaigns with overall business goals and objectives.
- Market Research and Competitive Analysis: Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and inform marketing strategies and tactics.
Essential Competencies/ skills :
- 5+ years of experience in paid marketing, preferably in house, with substantial exposure to ecommerce marketplaces.
- A proven track record of managing and optimizing multi-channel campaigns across search, social and programmatic.
- High level of Proficiency in digital marketing tools and platforms, such as GA4, Meta Ads Manager, Google Ads.
- A deep knowledge and understanding
of attribution models and methodologies.
- Excellent analytical and problem-solving abilities, along with an ability to collaborate cross-functionally
- High level troubleshooting skills and strong attention to detail
- Strong Communicator: Effective written and verbal communication skills; able to present data insights clearly and persuasively.
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What We Do
Believing that life is more fulfilled through experiences than physical goods, Smartbox Group invented the concept of experience gifts, to offer unforgettable memories. In a world where people are more than ever looking for time for themselves, and are seeking meaningful relationships, offering someone the possibility to experience something rather than offering a material gift is the most valuable and thoughtful way to tell your loved ones you love them. At Smartbox Group, all our energy and creativity are focused on the idea of providing the most beautiful gift to offer and to receive 🎁 With nearly 15,000 different products in various leisure themes : Stays, Wellness, Adventure, Gastronomy… we allow people to enrich their lives with moments of sharing, moments of emotions and unforgettable memories, by living experiences or by offering them. Living more than owning, sharing more than having is more than ever a fundamental trend in our society and that is exactly what we offer at Smartbox Group. Present in 11 countries, with 7 million experience gifts sold per year for an annual business volume of nearly 500 million euros, Smartbox Group employs 1,100 people in Europe and more than 41,000 European partners trust us (hotels, restaurants, wellness centres, oudoor activities…). Do you also want to inspire people to experience life ? Join the pioneer & European leader of experience gifts!
