Strategy & Leadership
- Build and scale the Enterprise outbound sales strategy for our marketing services, including our talent marketplace and each of our business units.
- Develop and manage a pipeline of high-value target accounts.
- Test and scale repeatable playbooks that drive predictable pipeline and outcomes.
- Define and refine the Ideal Customer Profile (ICP) and outbound playbook.
- Partner with marketing and client services leadership to align messaging and offerings.
Execution & Pipeline Development
- Define and drive outreach campaigns using multi-channel approaches (e.g email, phone, LinkedIn, etc).
- Secure high-quality prospect meetings and effectively move opportunities through the sales funnel.
- Build relationships with decision-makers at target companies and nurture those relationships long term.
- Own forecasting, reporting, and outbound performance metrics in partnership with leadership/finance.
Cross-Functional Collaboration
- Partner with Marketing on lead generation, demand creation, and sales enablement.
- Partner with Project Strategy and delivery teams to ensure seamless handoffs and maximize lifetime client value.
- Provide structured feedback loops to Marketing, Ops, and Leadership on client/prospect needs.
What We're Looking For
- 5+ years of sales experience, with at least 2 years in a leadership role.
- A rolodex of CEOs, CMOs, and VPs of Marketing that gets us in the room with valuable prospects in the first 60 days.
- Proven track record of building and scaling outbound sales teams.
- Strong understanding of digital marketing and consulting.
- Demonstrated success generating pipeline and closing enterprise or mid-market accounts.
- Data-driven mindset with strong operational and process discipline.
- Ability to design and implement repeatable frameworks, processes, and KPIs that drive accountability.
- Comfort operating in a fast-moving, high-growth, and entrepreneurial environment.
- Proficiency with CRM and prospecting tools (HubSpot, Salesforce, LinkedIn, Clay).
What Success Looks Like
- 30 days: You’ve established a sufficient understanding of the business, our customers, and our value prop. You've established a clear outline of strategy, and aligned with leadership on top-line goals.
- 60 days: You are actively scaling our outbound strategy and showing traction in qualified conversations and opportunities.
- 90 days+: You’ve established a high-functioning program, with clear alignment internally and traction with the pipeline is growing predictably toward ambitious revenue targets.
Top Skills
What We Do
Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.
Marketers in our marketplace have deep in-house experience, serious strategic skills, and executional expertise.
We curate the best freelancers to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we provide the marketing team we would have hired when we were in-house. Strategic. Creative. Transparent








