VP Strategy at VMLY&R (Chicago, IL)

| Chicago, IL
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Description

VMLY&R COMMERCE is WPP's newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R's connected brand promise, we help modern brands grow by unifying marketing strategies around commerce.

We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce - this is end-to-end.

We are looking for a brilliant misfit, a unicorn with brains; one who relishes in being a brave strategic stalwart in helping generate award-winning, thought-provoking, behavior-changing, envy-generating, parental-pride-inducing work that works; one who can deftly divine insights which spark ideas which, in turn, lead to experiences - amazing, effective, action-oriented, business-boosting experiences. The right candidate is versant in multiple aspects of strategic planning, a tireless champion of insights and provocations, an inspirer of creatives, who prefers not to be pigeonholed as one particular type of planner or thinker but would rather run head first at problems to solve using whatever tools necessary to solve them.

This is a full-time opportunity to join the world's largest and most effective commercial marketing agency on high-profile accounts in the network. While we are leaders in commerce and experiential marketing, the expectations of the right person include helping us to transcend retail by creating engaging connected experiences which turn intent into action.

We are looking for the right person who has a penchant for behavioral economics, psychology, sociology, data, retail, and unearthing unique consumer and shopper knowledge; one who has a passion for being a collaborator, culture vulture, trend spotter, creative muse, problem solver, story teller, and good human being.

Responsibilities
  • Write inspirational and well-crafted creative briefs and provoke creatives through strategic story-telling.
  • Support and guide strategic direction for key client projects and platforms, overseeing and providing focus for multi-functional teams by effectively defining business problems they can collectively solve
  • Work closely with brand, sales, customer and insights teams in manifesting commercial ideas that deliver breakthrough results
  • Work to align retailer segments with brand segments - providing rich dimension into humans' hearts, minds, and behaviors
  • Ensure creative delivers against requirements of brand and customer communications
  • Represent the voice of the shopper to the traditional agency to articulate commerce communication priorities

As part of the WPP Group, VMLY&R COMMERCE offers one of the best overall compensation packages in the business.

Required Skills & Experience
  • BA or equivalent, MS in marketing a plus
  • 5-8 years of experience in at least one aspect of strategic planning or related field
  • Applied experience with database tools and systems such as Simmons, MRI, Kantar, or equivalent
  • Understanding of human behavior and how it impacts purchase decision making
  • Ability to communicate clearly, thoroughly and succinctly both verbally and in written form to build relationships internally and with the client teams
  • Ability to analyze results, interpret data, draw sound conclusions, and develop insightful and actionable recommendations - with a comfort level using data as a tool for creative inspiration
  • Skilled in developing and delivering presentations tailored to specific audiences - preference will be given to those who prefer Keynote to PowerPoint
  • Interpersonal skills to selflessly inspire and elevate the work of those around them, and to work with different disciplines, resources, and personalities seamlessly
  • Curious, active, unconventional thinking with deft ability to apply cultural context to the work we deliver
  • Experience, command, and interest in how brands connect with people in today's world
  • A respectful but provocative attitude, always questioning and pushing thinking, but knows when and how to land the plane

VMLY&R COMMERCE is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. VMLY&R is a M/F Disabled and Vet EEO/AA Employer.

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More Information on VMLY&R
VMLY&R operates in the AdTech industry. The company is located in Kansas City, MO, Parsippany, NJ, New York, NY, Washington, DC, Miami, FL, Atlanta, GA, Cincinnati, OH, Detroit, MI, Kalamazoo, MI, Chicago, IL, Nashville, TN, Memphis, TN, Austin, TX, Dallas, TX, Rogers, AR, Minneapolis, MN, San Francisco, CA and Seattle, WA. VMLY&R was founded in 2022. It has 10423 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 105 open jobs at VMLY&R, click here.
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