Senior Director, Customer Strategy at Dentsu (Baltimore, MD)

| Baltimore, MD
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Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Job Description

As Customer Strategy Senior Director, you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.
In this role you will be a key member of our client account team and will ensure that the programs we execute are based on a deep understanding of our client’s business and strategic objectives. You’ll appreciate the importance of strong relationships and become a trusted advisor to the client and Merkle account team. You will be a person who thrives in both analytic as well as creative thinking and will be nimble in solving for client problems. As a leader your skills and passion for communicating strategy will get others to believe in the ideas that you present and follow that belief through to execution.
At Merkle “Strategy” means a key idea that is informed, executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve the client objective. As a Director in the Customer Strategy team you will demonstrate experience in planning across media and channels, development and management of campaigns that generate measurable ROI and have the ability to work across many of our core vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech)
To be successful in this role you’ll have a strong passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. You must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.

Key Responsibilities

  • Lead the building, development, and delivery of strategic omni-channel marketing plans.
  • Act as a subject matter expert and be able to translate new technology - particularly in the areas of digital marketing and CRM - into new marketing ideas for the client.
  • Show a strong understanding of differences in marketing to customers in different verticals and environments.
  • Develop trusted, long-term relationships with key client contacts and executives.
  • Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
  • Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans
  • Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.


  • 10-15+ years of cross industry consulting experience in integrated marketing strategy, digital marketing, business case analysis, operating model design and execution, campaign design and measurement strategy
  • 5+ years working in a top tier consulting firm and/or CRM agency
  • Experience leading and managing cross-functional teams in dynamic, complex, project-driven environments
  • Deep knowledge of end-to-end consulting approaches to solve client problems - from planning and design to development and execution of strategy
  • Experience with assessing and recommending optimal team and process structures to facilitate integrated program execution (familiarity with the application of agile methodology to marketing a plus)
  • Understanding of marketing technologies (AdTech/MarTech etc) to orchestrate and activate customer experiences
  • Experience working with and influencing senior levels of the organization
  • Strong listening skills to understand clients visible and invisible needs.
  • Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint required.
  • Proven experience in developing solutions to support the sale of new services to clients
  • Superior multi-tasking, networking, time management and inter-personal skills.
  • Thrives in ambiguous, fast-moving environments, and in informal, loosely structured, creative work environments
  • Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.
  • 20-50% travel required (when safe to travel). Role may be remote but located within the US.
  • Bachelor’s Degree required. Master’s degree preferred

Additional Information

Benefits and Perks

  • Work remotely from home or from one of our many offices within the continental US
  • Flexible Vacation Policy
  • Generous Medical, Dental and Vision Coverage
  • 401k with company match
  • 19 paid holidays
  • Career development and learning opportunities
  • Inclusive work culture and focus on DEI

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

For individuals assigned to and/or hired in Colorado, the anticipated salary range for this position is $144-179k, which is based on a wide range of factors that include relevant experience, knowledge, skills and other job-related qualifications. Pay ranges in locations other than Colorado may differ based on labor market wage rates in those locations. Additionally, this position is eligible for discretionary bonus compensation. The company’s bonus compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit 

More Information on Dentsu
Dentsu operates in the AdTech industry. Dentsu was founded in 1901. It has 5090 total employees. It offers perks and benefits such as Health Insurance Benefits, Remote Work Program. To see all 133 open jobs at Dentsu, click here.
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