Medical Community Manager
About Bobbie
Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.
Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.
The Role
As Bobbie’s Medical Community Manager you’ll be critical in helping build trust and credibility within the medical ecosystem through executing the medical marketing strategy of our Health Care Professionals (HCP’s) audience. You’ll be responsible for setting up programs, processes, and content to support HCP’s in helping families feel confident in their unique feeding journeys. You’ll work closely with Bobbie’s internal and external medical experts and cross functional teams
What you will do:
- Build trust and credibility for Bobbie among the medical ecosystem
- Nurture and scale the Bobbie’s Medical Community through designing thoughtful and unique engagements - both virtual and in-person
- Manage day-to-day of the medical marketing strategy to ensure quarterly goals are hit Develop medical educational content
- Respond to medical inquiries
- Build ambassador program
What we would like you to have:
- Medical professional with experience translating nutrition research into educational content,
- Proven HCP influencer marketing and/or ambassador programming experience
- Strong CRM/E-mail marketing/omni-channel integrated digital marketing experience
- Strong professional network and comfortable interacting with KOL’s, associations, influencers
- Excellent interpersonal communication and presentation skills, strong organizational skills, teamwork abilities, and a customer centric attitude are necessary.
- Able to work independently, handle multiple projects in a fast-paced environment and collaborate effectively.
- Scrappy attitude, ready to roll up your sleeves and dive into the work.
While also being:
- Passionate -- about what we are doing
- Proactive -- can take initiative to get things done
- Curious -- love learning and staying on top of emerging trends
- Excited about working at an early-stage startup -- where you may end up doing all kinds of things!
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.