Manager, Sponsorship Consulting at Dentsu (Charlotte, NC)

| Charlotte, NC
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Company Description

MKTG S+E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is “knowing people better than anyone else” and using deep consumer insights to establish powerful connections between sports properties and brands.

Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value. MKTG S+E is a part of the broader dentsu Sports International network.

By joining MKTG Sports + Entertainment, you’ll join a team of innovative, creative and caring people. We know that our agency’s success relies on the achievements of our team members – who we genuinely care about and value. MKTG S+E is led by our core values which focus on collaboration, community, inspiring change, pursuing excellence and celebrating bravery – all of which are foundational to our culture and how we treat each other and our clients. This is an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.

Job Description

We have an exciting opportunity for a qualified individual to join our team as a Manager in our Sports and Entertainment Sponsorship group. This enthusiastic professional should have relevant experience working on strategic, integrated brand marketing and activation campaigns with Fortune 500 companies. A solid understanding of the sports and entertainment landscape with an emphasis on NASCAR and motorsports is paramount to this role.

As a Manager, you will play a major part in partnership strategy, activation planning, execution, and measurement. Successful employees will approach unexpected challenges quickly and creatively. 

Key responsibilities will include, but are not limited to:

  • Develop and implement strategic marketing campaigns for clients to build and maintain best-in-class marketing partnerships
  • Represent the company by interacting directly with clients to develop project plans and campaigns, ensuring ongoing client satisfaction and collaboration
  • Collaborate with senior management to execute official partnerships/relationships, selecting the best available assets available to client
  • Represent clients and the company with sanctioning bodies and others as needed to help build and maintain best in class marketing partnerships
  • Strategize with clients to ensure athlete relationships and contracts are professionally managed/executed
  • Develop and implement marketing campaigns (Social, Digital and Traditional)
  • Manage planning and execution of marketing campaigns and activations from top to bottom, including identifying contractors, negotiating contracts, and supervising personnel
  • Oversee all activation programming, including overall annual activation budgeting
  • Plan project budgets and effectively manage costs
  • Occasional travel is required as needed.

Qualifications

  • Bachelor’s degree and 3- 5 years of relevant work experience
  • Knowledge of the sports and entertainment landscape with an emphasis on NASCAR and motorsports.
  • Experience working with the professional sports properties, teams, and athletes.
  • Strong understanding of the social & digital landscape, including but not limited to audience insights, trends, and analytics/reporting
  • Transitions smoothly from task to task from one fast paced environment to another
  • Engages in good decision-making and maintains composure under pressure

Additional Information

We’re proud to be different and that starts with our people. To us, representation means more than just diversity, it means true equity. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. We are constantly evaluating our practices and policies, creating and sustaining pathways to promotion, and intentional in how we create and distribute resources, giving people what they need to grow. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create opportunities for everyone. We offer team member support through flexible working arrangements and schedules that promote work/life balance along with progressive parental and caregiver programs as well as opportunities to give back to the community as part of our global social responsibility efforts.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

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More Information on Dentsu
Dentsu operates in the AdTech industry. Dentsu was founded in 1901. It has 5090 total employees. It offers perks and benefits such as Health Insurance Benefits, Remote Work Program. To see all 212 open jobs at Dentsu, click here.
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