Restaurant Brands International
Miami, FL

Manager, Loyalty, PLK, US (Miami, FL)

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About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI working towards its goal of improving sustainable outcomes related to its food, the planet, and people and communities.

Restaurant Brands International Inc. (“RBI”) is one of the world’s largest quick service restaurant companies with more than $30 billion in system-wide sales and over 25,000 restaurants in more than 100 countries and U.S. territories. RBI owns three of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, and POPEYES®. These independently operated brands have been serving their respective guests, franchisees and communities for over 40 years.

We are looking for team players that show a yearning to improve not only our business, but themselves. With meritocracy is at the forefront of our company’s culture, we live and breathe a performance-driven environment where hard work and results speak for themselves. Top performers are rewarded for what they achieve, and with success, you can accelerate your career as quickly as your talent will allow.

Job Title: Manager, Loyalty, Popeyes

Reporting to: Lead, Loyalty & CRM

Function: Digital Marketing

Location: Miami, FL

Job Overview:

Popeyes is in the midst of an exciting digital transformation. With the fast-emerging digital environment and our guests expecting more from us every day, this team is focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our guests, and developing capabilities to bring them to life. We do this in partnership with our Consumer Tech teams and markets around the world. 

The Manager of Loyalty will provide day to day support and implementation of a comprehensive strategy that will transform our brand by building and continually optimizing, growing and optimizing a guest-facing loyalty program. This highly organized and driven person will execute against the strategic roadmap for a new guest loyalty program to drive profitable, incremental guest behavior as well as partner closely with the CRM team to ensure that the CRM strategy, capabilities and processes pull through the loyalty components and deliver personalized experiences to guests. The Manager will support in the management of a cross-functional discipline tasked with launching the loyalty program in a multi-phase approach. This Manager will support the development of recommendations and enhancements to reach aggressive revenue goals and key performance indicators that transform Loyalty and marketing efforts to drive the brand’s long-term growth.

Responsibilities:

  • Execute against the comprehensive approach to design, test, rollout, and operate the Guest loyalty platform across service modes (delivery, in-store, etc.)
  • Contribute to the long-term loyalty strategy/roadmap in terms of feature development, calendar & promotion planning, and structure of the program
  • Manage complex project plans, tools and project budget, report progress as required, generate risk assessments, escalate issues, and develop project review presentations
  • Support cross functional teams on assigning tasks, establishing project deliverables and scheduling of those tasks in addition to tracking against deliverables.
  • Capture risks and issues to inform corrective measurements
  • Manage financial forecasting for the loyalty program performance including revenue and redemption projections.
  • Leverage analytics to measure program performance, inform program evolution, and discover new program opportunities to achieve business objectives.
  • Partner with Operations, Field and FZ teams to identify relevant training, processes, and communications to optimize program execution in-store based on feedback
  • Partner with the insights team on an on-going basis to develop loyalty program Guest insights to drive a better overall Guest experience and to drive a more personalized, individual experience for each Guest.
  • Partner with CRM, Media Analytics team to develop member acquisition, engagement, and retention strategies
  • Support leadership in identifying new marketing or benefits to enhance the loyalty program focusing on scale, personalization, and innovation.
  • Research competitive loyalty landscape and manage competitive insights to help inform new programs/benefits of the loyalty program.

Competencies and Qualifications:

  • 2+ years of experience with a proven track record of managing complex projects across cross-functional teams
  • Data-driven mindset with an ability to interpret analytics and data to inform decisions and strategy
  • Passionate champion of the Guest to drive exceptional loyalty experiences
  • Start-up mentality, eager to move quickly, act autonomously and work with a lean team
  • Highly curious, always looking to learn and stay ahead of trends
  • Digital and Loyalty experience preferred
  • Restaurant or retail experience strongly preferred

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.


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What are Restaurant Brands International Perks + Benefits

Restaurant Brands International Benefits Overview

At RBI, our benefits are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. To properly support our employees, our benefits reflect their diverse backgrounds and needs.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks

An Insider's view of Restaurant Brands International

What’s the vibe like in the office?

One of my favorite parts of being in the office is 'cafecito time'. As an ode to our home-city of Miami, at approximately 3:05pm every day, folks stop what they are doing to share a coffee. A great way to bond with coworkers while getting your afternoon caffeine fix.

Jamie Katz

Senior Product Manager

What projects are you most excited about?

What drew me to RBI is the new POS system we are building - rPOS. Most retail industry incumbents are dealing with a plethora of 3rd-party POS vendors, RBI is choosing to control its own destiny by building its own. I think in the long run this will be a big strategic advantage for the company. It is a fun and challenging engineering project.

Purujit Saha

Principal Engineer II, rPOS

How has your career grown since starting at the company?

From starting off as a primarily a Frontend Engineer, I've since had the opportunity to work on various backend projects and even most recently helped introduce a new native framework to our stack. I'm continuously expanding my technical skillset, as well as my confidence in tackling new challenges.

Shaila Kavrakova

Software Engineer

How do your team's ideas influence the company's direction?

The Product team plays an incredibly important role within RBI by setting the product vision. It’s our responsibility to make sure the technology investments we make have the highest value for the business and our guests. It’s the creative mindset and innovative ideas that allow us to solve the biggest problems with the highest impact.

Ken Natoli

Senior Director of Product Management

How do you empower your team to be more creative?

We want engineering to work together with product and business owners to build our roadmaps. This means sharing out context that would empower our engineers to trade-off between competing efforts and to better reason on their approach. And with flexible ratios of back- and front-end talent, we're empowering each pod to deliver impact autonomously.

Sebastian Hollington

Senior Director, Software Engineering

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