International Expansion Manager – UK Based (Remote) 

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International Expansion Manager – UK Based (Remote) 

Juul Labs’ mission is to impact the lives of the world’s one billion adult smokers by eliminating combustible cigarettes and combating under age use. We are a diverse team that is united by this common purpose and we’re hiring the world’s best engineers, scientists, designers and business professionals. As part of our efforts to pursue our mission globally, we are actively evaluating expansion opportunities in Western Europe.

The International Expansion Manager will be responsible for supporting Juul’s ambitious expansion project in EMEA. This highly visible role would play a major role in shaping JUUL’s future commercial business in EMEA. The Manager will be a key contributor in  market research efforts and developing detailed launch plans for potential new markets in this region. Juul is looking for an individual contributor to support the commercial due diligence, the development of strategic priorities and commercial strategy for these markets. 


  • Support the evaluation of new market opportunities in EMEA through analysis of potential business, inclusive of competitive, financial, market and performance analysis
  • Perform interviews to market experts and external consultants to gain insights on best commercial operational practices in markets across EMEA 
  • Conduct market visits in potential new markets to gain insights on competitive efforts, retail landscape and optimal route-to-market models  
  • Assist in the negotiations with potential distributor partners, key customers and/or 3rd party services companies 
  • Develop materials, presenting key insights, feedback, and market analysis to facilitate informed decision-making and strategy formulation for new markets in EMEA 
  • Partner closely with internal stakeholders to ensure potential new market launches remain on schedule. This will include working closely with the Regulatory, Underage Use Prevention, Legal, Marketing, E-commerce, Sales, and Operations/Supply Chain functions
  • Help develop strategic options for continued development of new markets, including but not limited to:
    • Evolution in product pricing and rebates
    • Potential product innovation launches
    • Identify potential GTM models and partnership opportunities


  • 2-5 years of experience in corporate or commercial strategy, management consulting, distribution management, or other related industries
  • Previous experience performing market or industry due diligence analysis for FMCG / Tech companies across EMEA  
  • Strong experience managing internal stakeholders and communicating at a senior leadership level
  • Strong interest in FMCG/vapor industry
  • Great communicator, both person-to-person and using technology (PowerPoint, Excel, teleconferences, etc.)
  • Capability to discern important factors from noise in a busy role
  • Fluent in other EMEA languages a plus but not required
  • Be located in the UK (London office and/or remote)    

Key attributes necessary for success:

  • Strong ability to achieve results through others by means of compelling and insights-driven communications and consistent follow through
  • Ability to make data driven decisions and communicate those concisely to senior management
  • Positive attitude and emotional IQ in a hyper-growth, fast paced, continually evolving atmosphere
  • Ability to identify opportunity by reviewing data and drive results
  • The ability to take initiative and be creative, while simultaneously taking direction
  • Navigate difficult and ambiguous scenarios that you may not have experienced before

Nice to haves:

  • Industry experience in tobacco or other tobacco products category
  • Previous experience in a fast-growing start-up with international ambitions 
  • Understanding the Juul Labs customer and vapor industry


  • Bachelor’s degree or equivalent experience 
  • Master’s degree preferred but not required


  • A place to grow your career. We’ll help you set big goals - and exceed them
  • People. Work with talented, committed and supportive teammates
  • Equity and performance bonuses. Every employee is a stakeholder in our success
  • Cell phone subsidy, commuter benefits, and discounts on JUUL products
  • Excellent medical, dental, and vision benefits

JUUL Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. We will consider for employment qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance. JUUL Labs also complies with the employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for JUUL Labs in the US. #LI-remote

More Information on Juul Labs
Juul Labs operates in the Other industry. The company is located in District of Columbia, WA, Austin, TX, Dallas, TX, Pasadena, CA, Mountain View, CA and San Francisco , CA. Juul Labs was founded in 2007. It has 1612 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and Mental Health Benefits. To see all 51 open jobs at Juul Labs, click here.
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