Paid Ads Specialists at Franchise Rocket are responsible for the developing and managing various online marketing platforms, including Google Ads®, Google Local Service Ads, BING Ads and paid Social Media Advertising. These team members develop account strategy, manage ad spend, and monitor lead generation for multiple clients in the home service franchise industry.

Responsibilities:

• Create and manage paid search campaigns utilizing various paid search platforms including but not limited to: Google, Facebook, and Bing
• Manage Search and Remarketing advertising campaigns
• Launch and maintain Google Local Service Ads profiles
• Adjust strategy and budgets to meet clients' campaign goals
• Conduct keyword research, perform competitive research, write ad copy, and implement bid optimizations
• Contribute to continually improving best practices for account optimization.
• Maintain the reporting platform and provide monthly performance reports for clients.
• Manage tasks timely and accurately
• Work with internal departments to communicate campaign results
• Stay up to date with the latest platform updates and trends
• Completion of Keyword research to ensure maximum exposure across relevant topics
• Set up of A/B tests for ad copies and landing pages to ensure accounts are pushing the most relevant message to improve upon overall KPI's
• Managing keyword bids across several accounts so that they are operating as efficiently as possible
• Performing frequent competitor research to understand what competitors are doing and devising strategies accordingly off the back of findings
• Achieving ROI targets against Monthly, Quarterly, and Yearly benchmarks
• Delivering weekly/monthly reports on progress
• Keeping up to date with Search & PPC related trends and industry developments
• Showing initiative in identifying areas for improvement in the accounts, such as increasing efficiency or driving more volume
• Analyzing past data trends with the aim of estimating future performance and outlining potential quick wins
• Providing regular actionable data and key insights to assist with ongoing optimization

Experience & Demonstrated Skills

• Proven experience as Digital Marketer
• Excellent understanding of Google Ads, Facebook Ads, and Email Marketing
• Understand brands/consumers intuitively with a proven ability to identify consumer pain points
• Experience with B2C Google Ads, digital campaigns, and SEO/SEM strategies
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field
• Have some knowledge with WordPress
• 4+ years of experience executing media planning and buying campaigns
• Comfortable managing a high volume of day to day responsibilities for campaigns
• Proficiency in digital trends, best practices, and measuring campaigns against KPIs.
• Skilled in optimizing digital media: CPM/display ads, retargeting, paid social media, search, etc.
• Strong working knowledge and desire to work in multiple channels of paid channels, including Google Ads, Bing, Facebook, Instagram, YouTube, and more
• You have excellent writing, communication, and organizational skills
• You are self-motivated and creative, with a strong sense of accountability, and have high-quality standards
• Both an overarching strategizer and tactical implementer, are key to this role.

The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job. The Associate should be able to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers. The Associate is exposed to typical office working conditions. If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions. The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice.

This job search function is performed on behalf of Franchise Rocket, an independently owned and operated company, and not Franchisor HorsePower Brands or its affiliates. You are applying for employment or engagement with Franchise Rocket, and not Franchisor HorsePower Brands or its affiliates. If you are hired or engaged, Franchise Rocket will be your only employer.

Horse Power Brands, LLC, is committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We provide a work environment free from discrimination and harassment, and where employees are treated with respect and dignity