Go-To-Market Manager (Philadelphia, PA)

| Philadelphia, PA
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Job Summary
The successful candidate will be joining the Nexus team within the Enterprise Business Intelligence (EBI) organization. Nexus is a decision engine that drives optimal Customer Experiences through Next Best Action, Personalization, and Omni-Channel capabilities. Backed by Artificial Intelligence, Nexus is constantly optimizing while flexing to meet changing Customer and Business needs.

The Nexus team is looking for a self-starting and highly organized individual to manage and coordinate the Go-To-Market (GTM) functions of the team. At a high-level, this means working with our Marketing, Commercial, Division, and Platform partners to deploy personalization strategies and deliver business value. The role requires the individual to proactively pitch optimization strategies and is not just an order-taker. As the Nexus platform expands its capabilities and integrates into new channels, the portfolio of the GTM Manager will also expand, providing clear growth opportunities for the successful candidate.

Job Description

Core Responsibilities
  • Works with business partners from Marketing, Commercial (Base Management), Unassisted and Assisted Platform teams, MarTech, and Divisions to gather and refine GTM requirements
  • Proactively seeks and pitches opportunities to optimize the decisioning and personalization strategies deployed in production
  • Participate in high-level conversations regarding Xfinity marketing and commercial strategies, and identifies opportunities for Nexus to help accelerate the achievement of company goals
  • Provides recurring reports on the status of Nexus GTM pipeline to senior executives across the company
  • Works with Performance Analytics to develop a measurement and readout plan for each request
  • Establish recurring cadence with stakeholders to discuss GTM pipeline and intake
  • Provide input into the Nexus product/platform roadmap to deliver new capabilities and to solve new problems for the business
  • Owns the proposition/recommendation matrix, and audits the decisioning strategies on a recurring basis
  • Hands-off request to Configuration and QA teams to implement
  • Designs, documents, and maintains the GTM intake and governance processes
  • Gathers and records the appropriate stakeholder approvals
  • Follows up with external teams to ensure dependencies are handled in a timely manner.

Primary Competencies:
  • Excellent communication and presentation skills; can comfortably present GTM pipeline/status and pitch optimization strategies in front of senior executives
  • Highly-organized and demonstrated experience defining and implementing business processes
  • Excellent stakeholder and interpersonal skills, has the ability to keep a close pulse on the strategic priorities and align Nexus GTM strategy to meet the broader Xfinity goals
  • Strong business acumen and can make judgements on what is a high vs. low business priority
  • Can speak comfortably about platform capabilities in front of a business audience

  • Experience managing operations for decisioning or campaign tools such as Pega CDH, Adobe Campaign, Salesforce Marketing Cloud or Unica Interact/Campaign.
  • Exposure to industry technologies for site personalization, decisioning, analytics, CDPs, CMSs, DAMs, ESPs, DMPs, and dynamic emails
  • Some proficiency with SQL, but not required.
  • Familiarity with incident or defect tracking tools (such as Jira/Rally).
  • Experience in marketing or telecommunications industry

Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience
5-7 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
More Information on Comcast
Comcast operates in the Digital Media industry. The company is located in Philadelphia, PA, New York, NY, Universal Parks & Resorts, FL, Miami, FL, Universal City, CA and Sunnyvale, CA. Comcast was founded in 1963. It has 68848 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 368 open jobs at Comcast, click here.
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