Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description:

LOCATION: any of our Merkle office in the US or REMOTE

As the Digital Optimization Strategy Manager, you oversee a variety of project work related to our clients' personalization and optimization efforts. You will work in enterprise tools to build great digital experiences for the end-user. You have experience implementing and measuring a successful 'test and learn' approach to improve return. Reporting to the Analytics Manager, you will be a catalyst for creative results for clients and inspiration for outstanding work and culture internally. You are a customer-experience-focused marketer who will sit within the Digital Experience team and lead the charge to build and implement data-driven optimizations. You will partner with the rest of our team to bring relevant results across all industries.

Responsibilities

• Manage and run full test and optimization cycles (creativity, strategy, intake, prioritization, QA, implementation, analysis, and documentation)
• Conduct A/B tests and experiences using Optimizely, Adobe Target, and VWO
• Understand customer's digital journey, the platforms used to create the journey, the events designed/captured during the journey, and the metrics used to measure the journey
• Pursue optimization on many fronts, including site indicators, accessibility, NPS, etc.
• Prepare executive-level presentations to translate the findings/results

Qualifications:

• Bachelor's degree or equivalent experience
• 7+ years in multi-channel optimization/personalization (A/B and multivariate testing), marketing analytics, e-marketing, web design, or user experience design
• Experience in banking or financial industries
• Experienced in optimization and personalization software packages such as Google, Adobe, Optimizely, Evergage, Maximiser, etc.
• Vital communication skills with all partners
• Experience with the strategic marketing process, frameworks, solutions, and platforms
• Experienced in business development - leading/managing pitch, scope (resource requirements and budget), delivery
• Candidates in Eastern, Central, Mountain timezones are preferred.

Additional Information:

The anticipated salary range for this position is $78,525-$121,300. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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