Events Director
Company Description
ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
Responsible for event sponsorship strategy of our strategic event portfolio. Set strategic direction in delivering against KPIs and ensuring delivery of partner and company business objectives and expectations. Includes developing portfolio of event sponsorship offering to our global and regional partners that encompass event monetization, business development, bespoke integrated (digital and in person) opportunities with value based pricing, and selling propositions. Creator of programs working cross-functionally to identify, build, and manage opportunities that connect customers, partners, and employees to sponsors through innovative and experiential designs that grow partner relevance and increase leads coordinating across teams to execute.
- Design strategic experiences that accelerate partner sales pipeline for mutual return, enhancing attendee experience, and offsetting event costs
- Develop and manage a global centralized sponsor model that streamlines sponsor process across ServiceNow strategic events
- Work in partnership with all relevant stakeholders to successfully integrate partners and their success stories into the overall event narrative, to drive impact for both ServiceNow and its partners
- Responsible for delivering multi-year strategic revenue growth plans
- Create geographical continuity in ServiceNow sponsorship offerings
- Accountable for carrying out end-to-end sponsorship sales and marketing; and for managing the sponsorship program to deliver sales and profitability targets
- Sales forecasting that is focused on event ROI with attention to profit margin
- Manage the sponsorship sales & fulfillment agency, inclusive of partner engagements and critical issue resolution, as well as alignment and integration with all event workstreams, content partners, etc.
- Building and delivering exclusive value propositions to strategic partners that recognizes their significant relationship while promoting products/services that create market awareness and revenue acceleration
- Partner effectively with partner teams to build positive relationships with accounts, deliver consistent event value, and drive partner happiness as measured by sponsor feedback and renewal rates
- Develop and manage all communications, including sales presentations, custom proposals, event updates, and partner impact reports
Qualifications
- Bachelor Degree or higher
- 10+ years experience
- High tech industry expertise
- Managed a global sponsorship program - over 200 partners
- Event portfolio
- Partner Marketing background
- Strong ROI performance
- Strong sponsorship revenue model experience
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
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Work personas
Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office.
Required in Office
A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role.
Flexible
A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment.
Remote
A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.