About Route

Route is a one-click premium shopping experience for online ordering, and the only way to view all of your online orders, from any merchant, in one place. Online shoppers can insure and visually track everything they order online in one centralized app. E-commerce merchants from boutique brands to household names can add Route to their website empowering one-click solutions for their customers for shipping insurance, visual package tracking, and one-click claim handling. With offices in both Silicon Slopes, Utah (HQ) and Santa Monica, California, Route embodies a creative lifestyle partnered with innovative tech to build a one of a kind global brand.

About the Role

As Route’s Director -  Product Marketing Manager, you’ll help define what a world-class product launch looks like at Route. You’ll help us tell our story to the world and to our millions of users and customers by working hand-in-hand with the Product team and by leveraging our brand, events, talent, and communications teams. You’ll quarterback our product launches and be a fantastic communicator, a beloved collaborator, and a buttoned-up leader to help us execute flawlessly.

You’ll also drive strategy by owning market research, driving decisions around the packaging, naming, pricing and other aspects of our feature launches. Route is a dynamic, fast-paced environment so you’ll simultaneously roll up your sleeves and lay out a plan for a future team.

Responsibilities:

• Informing product development and go to market strategy with market/competitive research and insights about Route’s consumer products
• Helping define packaging, pricing, and comms strategy for new consumer feature launches
• Coordinating and communicating about new feature launches cross-functionally to keep the entire company in sync
• Coordinating and communicating about new marketing initiatives to keep the relevant teams in sync
• Identifying opportunities to drive awareness and adoption of our features, working with brand, marketing, talent marketing, events, product management, and other teams to execute initiatives.
• Over time, build a team to help accelerate our success

Minimum Qualifications:

• 5+ Years of experience in product marketing at a top consumer technology company
• Ability to execute independently and adapt a product marketing “playbook” to Route’s product development process and marketing strategy
• Track record of building strong, productive cross-functional relationships
• Exposure to end-to-end product marketing from research and strategy to go to market 
• Bonus: experience managing other PMMs

Benefits:

Route offers an array of benefits including generous salaries, stock options, 100% healthcare coverage, and an unlimited PTO policy.

Route is an Equal Opportunity Employer. We embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.