Director, Personalization & Optimization

| United States +80 more | Remote
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Bounteous is leading the charge in dynamic digital experiences and is looking for the right team members to drive those results. In our ever-changing, fast-paced digital world, our approach helps brands envision, harness, and enable their online and mobile presence.


We are looking for a Director, Personalization to create big-picture digital solutions and deliver transformational brand experiences. This person will work within our Marketing Services team and will be responsible for leading our CRO channel by setting and achieving channel goals, growing our client base and developing the CRO team. If you are passionate about collaborating with curious minds to help solution complex problems then we want to hear from you!


Role and Responsibilities

  • Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology
  • Serve as senior subject matter expert and advisor for channel team members, and during business development pursuits
  • Lead a team of CRO Associate Directors, Managers and Specialists to execute upon multiple CRO client projects
  • Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns
  • A proven track record of testing and personalization strategy, and the ability to define strategies based on client business objectives
  • Assess and audit the current state of CRO platform configuration
  • Prepare project plans that list tasks, milestones, timelines, deliverables, dependencies and owners
  • Monitor the effectiveness of campaigns and iterate on the prescribed testing plan
  • Accelerate implementation and achieve ROI on the CRO investment
  • Provide consulting and roadmap for website optimization and customized experience strategies to clients
  • Work with UX/UI teams to take finalize content for personalization or A/B testing
  • Work with Analytics team to assess performance in order to drive data driven campaigns
  • Maintain clear and thorough process documentation and testing documentation
  • Responsible for the growth and maintaining top performance of assigned accounts

Preferred Qualifications

  • Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required
  • Agency experience preferred but not required
  • Solid understanding of digital marketing & data reporting
  • Familiarity with at least two of the following platforms: Adobe Target, Google Optimize, Acquia Personalization
  • Intermediate understanding of HTML and CSS
  • Intermediate JavaScript skills
  • Passion for the digital domain and use of technology to solve business problems
  • Ability to learn new technologies at high level to identify use opportunities
  • Be self-motivated, responsive, professional, and dedicated to customer success
  • Possess an innovative, problem-solving, and solutions-oriented mindset
  • Exceptional organizational, presentation, and communication skills – both verbal and written
  • Experience with tag management systems and data layers
  • Experience working with Adobe Analytics and/or Google Analytics
  • Web development experience
  • Understanding of database management and APIs

#BI-Remote

#LI-Remote


If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.


Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.


Bounteous is willing to sponsor eligible candidates for employment visas.

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Candidate Location Eligibility:
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • CSSLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SassLanguages
    • SqlLanguages
    • DrupalLanguages
    • MagentoLanguages
    • AEMLanguages
    • ReduxLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • FigmaDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • ShopifyCommerce
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • Salesforce CPQCRM
    • Salesforce PardotCRM
    • Adobe CampaignLead Gen
    • SlackCollaboration
    • ZoomCollaboration

An Insider's view of Bounteous

What are some social events your company does?

My favorite events include a Summer in Winter themed party we held at the Studio, Peak, Peach and remotely all simultaneously. Those attending remotely, zoomed in with festive attire we sent in packages that included drinks/food/favors we had them on the big screen TV so they can view everyone and participate in games.

Markel Lewis

People Experience Advisor

How do you collaborate with other teams in the company?

Whether attempting to gain alignment, provide information, or have a difficult conversation, I feel it’s important to approach every situation with empathy. We may each have different priorities, but remembering there’s a human on the other side of the screen or affected by your decisions goes a long way toward fostering collaboration.

Catrina Ahlbach

Chief of Staff (Tech)

What are Bounteous Perks + Benefits

Bounteous Benefits Overview

Creating a remarkable team member experience goes beyond benefits and rewards – but let’s be honest, they matter. That’s why we’re committed to building a culture of growth, support, and belonging across our global community so amazing people (like you) can thrive every day. Being the best version of yourself is made possible with a healthy lifestyle. We cover 100% of your medical insurance premiums and 65% for any dependents. Choose from a variety of plan options for medical, dental, vision, life insurance, and more that suit yours and your family’s needs. In addition to your physical health, time away from work is important for your mental health. Our ‘Take What You Need’ paid time off policy empowers team members to balance business and personal demands in a healthy, flexible, and supportive way. As an added bonus, when summer rolls around you can get a head start to your weekend with Summer Fridays. As for your financial wellbeing, we offer 401(k) retirement plans through Charles Schwab with a contribution match up to 3% of your annual salary.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

From day one your growth is encouraged and supported with mentorship and development opportunities. Learning & Development is a shared accountability among Team Members, Career Coaches, and the Organization. Your learning journey may include a mix of on-the-job experiences, networking exposure, and education opportunities. To further support career growth, team members are eligible for financial aid for ongoing training, courses, certification, and conference opportunities aligned with their role and the direction of their team.

You are empowered by belonging with an inclusive, people-first culture. Team member networks, our version of employee resource groups (ERGs), hold space for individuals and allies with shared identities, interests, and passions. Our resource groups celebrate communities of color, life as a working parent or caregiver, the LGBTQIA+ community, wellbeing, sustainability, and more.

Lastly, you’re encouraged to work how and where you perform best. We acknowledge that not everyone thrives with a 9 – 5; find a schedule that works for you while honoring team and client commitments.

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