Gopuff
Gopuff is the go-to platform for consumers' everyday needs. We deliver, so you can enjoy the moment.
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CRM Technical Manager, Retention

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Gopuff is looking for a CRM Technical Manager, Retention to join our Growth Marketing team, reporting to the Head of CRM. The person will craft and manage our customer life-cycle, leading the vision, planning, and execution of our CRM marketing program. You will be responsible for using our customer attributes and events in developing dynamic CRM programs. The key objectives of this role are to demonstrate the growth of the active customer base, improve repeat purchases, and drive stronger lifetime value of our customers. You will be a key leader in expanding the Gopuff businesses and growing our customer base.
Qualifications
    • 5+ years of consumer CRM experience
    • Demonstrated knowledge of how to grow consumer businesses with over a million active accounts in the US
    • Relentless focus on testing - leading to optimization and automation of key lifecycle and revenue-generating programs
    • Hands-on experience with CRM software and campaign management tools including Braze
    • Demonstrated leadership skills in the technical setup and decision making for a better outcome. Can work directly with marketing tech team
    • Hungry to learn: always self-critical, learning from mistakes, and consistently improving
    • Strong analytical approach to customer behavior, campaign and program management, incentivization, performance, and optimizations
    • Clear communicator and thoughtful collaborator that solves problems cross-functionally
    • Conviction and long term vision for continuing the growth of our consumer base

Responsibilities:
    • Evolve and drive the CRM marketing strategy that will result in increased purchases, basket size, and continued engagement
    • Manage campaigns in Braze, including setup, QA, launch, and performance monitoring
    • Drive the team to build, test, and optimize automated triggers/nudges executed through email, in-app notification, modal, push, SMS, and more
    • Apply a data-driven approach to identify, size, and prioritize opportunities that drive innovation, engagement, and optimized lifetime value across customer segments
    • Champion audience segmentation and customer modeling
    • Partner with product, analytics, and machine learning teams to build a unified approach and strategy driving customer engagement and purchasing behaviors while measuring incrementality
    • Evangelize key initiatives and identify resourcing required to achieve the team goals

Benefits
We want to help our employees stay safe and healthy! We offer comprehensive medical, dental, and vision insurance, optional FSAs and HSA plans, 401k, commuter benefits, supplemental employee, spouse and child life insurance to all eligible employees.
We also offer:
-Gopuff employee discount
-Career growth opportunities
-Internal rewards programs
-Annual performance appraisal and bonus
At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it-stuff happens. But that's where we come in, delivering all your wants and needs in just minutes.
And now, we're assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
Like what you're hearing? Then join us on Team Blue.
Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.
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Technology we use

  • Engineering
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What are Gopuff Perks + Benefits

Gopuff Benefits Overview

At Gopuff, we deeply value all of our employees and we aim to create a strong and
enhanced employee experience. We are proud to offer our employees a robust and
comprehensive benefits package.

We want to help our employees stay safe and healthy. We offer comprehensive
medical, dental, and vision insurance, optional FSAs and HSA plans, commuter
benefits, 401k matching, supplemental employee, spouse and child life insurance to all eligible
employees.

Culture
Volunteer in local community
Partners with Nonprofits
Gopuff supports Reform Alliance, The Bail Project, The Color of Change, Valley Youth House, and a few other non-profits.
Friends outside of work
Team based strategic planning
Group brainstorming sessions
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Gopuff has a dedicated space for our BIPOC team members and allies to discuss all things diversity. With this space, we strive to learn and grow to always be inclusive and do more, always!
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Gopuff offers Unum's Core and Buy-Up dental plan.
Vision Benefits
We offer a vision insurance plan through Eyemed.
Health Insurance Benefits
Gopuff recently partnered with Progyny to provide a comprehensive and inclusive family building benefit for every unique path to parenthood.
Life Insurance
Gopuff employees will receive basic life insurance (Unum) at 1x their annual salary, at a minimum of $50,000.
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Gopuff will match employee contributions up to 4% of eligible wages (subject to Federal limits). Employer match is 100% vested!
Company Equity
Gopuff offers company stock to all that are hired and bonus RSU's through a referral program as well. All granted RSU's vest over a four-year period.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Gopuff will pay 100% of your regular wages for 12 weeks for non-birth and intended parents and between 18 and 20 weeks for birth parents who are welcoming a new addition to their family.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within

An Insider's view of Gopuff

What are some social events your company does?

To continue our pursuit of diversity and inclusion at Gopuff, we launched an amazing new program in partnership with NBA All-Star Chris Paul, called “Put Me On.” Put Me On is a small business accelerator program designed to support underrepresented entrepreneurs and help them grow their businesses on Gopuff and beyond.

Eva

VP, Communications

What projects are you most excited about?

I am really excited about our advertising business, Gopuff Marketing Solutions. We are providing brands the ability to promote their products on the Gopuff app via search or paid product placements. Our partners are seeing on average 3X ROAS! We drive high margin revenue for the company which allows us to to reinvest in our business growth.

Saket

Head of Channel and Ad Tech Partnerships

What does career growth look like on your team?

One thing that sets Gopuff apart is the care that leaders have for the growth of their team professionally. I make it a point to create space for personal development conversations, while also aligning my team where their skills can grow. Gopuff leaders understand that a healthy team is the foundation for the success they are driving towards.

Marc

Director, Growth Analytics

How do you empower your team to be more creative?

I empower my team to work with partners that have different perspectives and goals. I encourage them to share what's top of mind, what's caught their attention, or even something interesting they've read. By building a culture that values different viewpoints and being open, you create room for those unexpected moments of collaboration and ideation

Hannah

Director, Product Marketing & Measurement

What does your typical day look like?

Being on the Data Engineering team, I have the amazing opportunity to work with cutting edge data processing systems to assist with moving the company forward on a day to day basis. The typical day for me is working with my team to ensure the data flows seamlessly across all sources, is ready for action, and enables better decisions across Gopuff.

Dahlia

Software Engineer

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