Campaign Operations Specialist at Drift

| Remote
Sorry, this job was removed at 11:25 p.m. (CST) on Wednesday, December 15, 2021
Find out who's hiring in Nationwide.
See all Operations jobs in Nationwide
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

About Drift  

Drift is the Revenue Acceleration platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms. Our mission is to use conversations to make business buying frictionless, more enjoyable, and more human.

About the role/ About the team 

The Marketing Operations team is a key partner and critical contributor to the hypergrowth of our Revenue Marketing team and the Marketing organization as a whole. Our team is setting the standard for what a successful revenue marketing machine looks like. Our mission is to empower the team with processes, insights and recommendations to successfully drive revenue at every stage of the customer lifecycle. 

We are looking for a curious and resourceful self-starter who’s eager to grow a career in demand generation or marketing operations. In this role, you will support the Revenue Marketing team in the end-to-end campaign launch, optimization, and monitoring process. Using Marketo and Drift, you will help build new programs, test email campaigns, monitor lead flow and lead follow-up, and develop processes that create operational efficiencies within our systems. If you are an organized person who likes a fast-paced environment, enjoys problem-solving, and wants to grow their operational skillset, you’ll enjoy being a member of the Drift Marketing Operations team. 

What you’ll be doing on the team:

  • Supporting the Revenue Marketing team in the overall operations and end-to-end testing/deployment of Drift’s marketing campaigns, including: importing leads, building lists and segments, testing & QA of emails and programs, building playbooks in Drift, and monitoring Drift Email. 
  • Helping build and test email campaigns and nurture programs, adding personalization & dynamic content to level up our pre-sales nurture process
  • Working with the Marketing Campaign Operations Manager to deploy tactics that improve the lead distribution and handoff process, increasing sales opportunities and sales cycle efficiencies through database management, lead scoring, alerting, etc.
  • Assisting with the execution of ABM (account-based marketing) programs
  • Maintaining the organization & consistency of Marketo programs and SFDC reports & owning archive processes to ensure the database is easy to navigate
  • Use tools and automation to monitor lead flow through MarTech systems and roll out data integrity initiatives to ensure that no lead slips through the cracks. 

In one month you'll

  • Go through extensive company-wide training on Drift’s industry, offerings, and customers
  • Meet with Revenue Marketing and MOPs stakeholders to understand the campaign launch process and start to document a step-by-step checklist
  • Learn the ins and outs of the Drift MarTech stack and integrations
  • Understand the components of our lead scoring model, key funnel metrics, and lead flow / lifecycle management systems
  • Become a critical member of the campaign building and launch process

By month 3 you'll 

  • Attend regular meetings with the integrated campaign owners and start to communicate with and report key initiatives to them
  • Publish a new campaign launch checklist to facilitate a smooth and successful launch to each campaign in 2022
  • Gain a comfortable understanding of the MOPs reporting infrastructure and know how to help campaign members monitor the success of their programs
  • Assist in the launch of a new email nurture campaign
  • Have a working knowledge over our MarTech stack and critical integrations, and have begun to document how these systems work together

By month 6 you'll 

  • Become a critical member of the campaign launch process and a close partner of the Revenue Marketing team
  • Create a comprehensive suite of resources & documentation that make the campaign launch process easy and efficient
  • Own the end-to-end monitoring of lead flow and contact data hygiene initiatives
  • Set the team up for success by archiving & reorganizing report and program folders in Salesforce and Marketo

About you and what type of skills you’ll need:

  • 1-2 years of hands-on experience in a corporate environment, preferably on a marketing team or in an operational role
  • Working knowledge of key components of the tech stack: marketing automation (Marketo), CRM (Salesforce), familiar with project management tools or G Suite
  • You are methodical in your routine, organized in your approach, and pride yourself in the accuracy of your work
  • You are resourceful and adaptable -- you’re a fast learner and you want to expand your skill set
  • You are curious -- you want to be the person who solves the problem
  • You are well-spoken and your written and verbal communication is clear
  • You can adapt to rapidly-changing environments and work with cross-functional teams

Drift is committed to being an equal opportunity employer. 

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as an “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO. 

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]   




Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

An Insider's view of Drift

What are some social events your company does?

Every summer we take a few days as a team and head to Western Massachusetts for Camp Drift! Camp is an amazing weekend where we take a moment to celebrate what we have accomplished, and set goals for the coming year.

Lacey

Public Relations

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Drift Benefits Overview

Our employees are our greatest asset. To take care of you and your family we offer an extensive employee benefit plan. On top of comprehensive health, dental, and vision plans, we also offer generous PTO, parental leave for primary and secondary caregivers, 401K matching, wellness perks and discounts, free lunch, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a mentor series, and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Intracompany committees
We hold two all-hands meetings a week - Monday Metrics where we align on goals for the week, and Show and Tell where someone from each department presents a project they're working on.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
At Drift we have eight different Employee Resource Groups for people of similar backgrounds or interests to promote inclusion.
Hiring Practices that Promote Diversity
We have a recruiter devoted to diversity sourcing to help us reach our diversity related hiring goals.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Mental Health Benefits
We offer all employees a free subscription to the Headspace meditation app, employee-led yoga and meditation breaks, and have an Employee Resource Group that focuses on mental well-being
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
We have unlimited vacation time, which includes sick days, paid holidays, etc.
Paid Volunteer Time
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Our Conversation Spaces are all fully stocked with snacks and drinks for the employees who decide to utilize the spaces.
Happy Hours
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
We offer a home office stipend to all employees, as well as a $100 credit each month towards internet, office supplies, etc.
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Customized development tracks
More Jobs at Drift44 open jobs
All Jobs
Finance
Design + UX
Dev + Engineer
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Content
Design + UX
new
Boston, MA
Sales
new
Remote
Product
new
Boston, MA
Sales
new
Boston, MA
Operations
new
Remote
Sales
new
Remote
Operations
new
Remote
Developer
new
Remote
Project Mgmt
new
Remote
Internships
new
Boston, MA
Sales
new
Boston, MA
Operations
new
Remote
Developer
new
Seattle, WA
Developer
new
Seattle, WA
Operations
new
Boston, MA
Operations
new
Boston, MA
Sales
new
Remote
Sales
new
Remote
Sales
new
San Francisco, CA
Design + UX
new
Boston, MA
Project Mgmt
new
San Francisco, CA
Developer
new
Boston, MA
Product
new
Boston, MA
Sales
new
Boston, MA
Product
new
Boston, MA
Sales
new
Boston, MA
Sales
new
Boston, MA
Developer
new
Boston, MA
Finance
new
Remote
Content
new
Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Drift's full profileSee more Drift jobs