Business Innovation Associate at PNC (Pittsburgh, PA)

| Pittsburgh, PA
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Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our The mission of PNC's Enterprise Innovation is to unlock the possible; to imagine how financial services can improve everyday life of people and organizations. Within the Enterprise Innovation team, the Business Innovation practice is responsible for innovation opportunity scanning, early-stage opportunity analysis, business model conceptualization and validation, partner identification and evaluation, and business due diligence. This is a remote position and can sit anywhere within the PNC footprint, except for Colorado, Hawaii or Alaska. There is limited expectation for regular in person, in office activities.

This position is part of PNC's Business Innovations organization. As a Business Innovation Associate, you will propose and explore new project opportunities in the Fintech market by matching unsolved business problems with emerging technologies and research IPs. In this role you will be responsible for identifying and validating innovation opportunities by connecting unsolved business problems and unmet customer needs to emerging technologies to secure new sources of revenue for PNC. You will also be responsible for evaluating business cases for early-stage opportunities. Additionally, you will conduct primary and secondary research with customers and thought leaders to develop proprietary insights. You will support the conceptualization of new business models including value proposition development, offering definition, partner identification and evaluation, pricing analysis, and go-to-market strategy development. And finally, you will be responsible for designing and facilitating scenario planning sessions, mapping ecosystem.

Due to the nature of the position, preferred candidates will possess the following:
• Previous work experience within most phases of a corporate innovation funnel (i.e., identifying and selecting ideas through conceptualizing and validating business models.)• Led teams in executing the analytical components of early-stage opportunity analyses or startup business assessments (e.g., market sizing, customer segmentation, channel analysis, financial modeling, pricing analysis, competitive landscaping, ecosystem mapping)• Firm grasp of the mechanics of financial statements, digital/fintech business models, and lean-start methods.• Able to successfully deploy a variety of innovation-related critical thinking tools and frameworks (e.g., hypothesis-driven problem solving, blue ocean canvas, jobs to be done, innovation engineering)• Proclivity for identifying and analyzing possible strategic pitfalls while still being optimistic and taking calculated risks to "push the envelope" when exploring innovation opportunities.• Expertise in both primary and secondary research methods, and able to teach others.• Energized by making fresh connections between different concepts and synthesizing information into insightful documents for leadership.• Takes initiative, is eager to take on difficult projects, and able to persevere when confronted with possible roadblocks to success.• Experiments with different approaches while maintaining focus on the project objectives• A natural collaborator confident enough to express their point of view while remaining open and reflective to other opinions

Job Description

  • A venture associate proposes and explores new project opportunities in the fintech market by matching unsolved business problems with emerging technologies and research IP. Develops new entrepreneurial ideas, and consults in the industry to identify and address high growth fintech solutions. The venture associate creates and leads succinct project pitches & presents them to senior staff for funding consideration. Ideas are mostly sourced from industry experts inside of banking and academic researchers. A venture associate develops expertise in current industry gaps and sees gaps that no one is talking about.
  • Conducts due diligence, operational metrics assessments, competitive analysis, product and technology evaluation, reference calls, and financial and exit modeling. Prioritizes opportunities and creates strategic approach.
  • Leads selection process of most promising ideas for development and pitches ideas to senior leadership.
  • Gathers industry information and assesses market landscapes while proactively searching for sources of prospect mentors, advisers, partners and applicants.
  • Creates strategy to articulate thoughtful analyses into recommendations/business cases for development.
  • Proactively identifies, establishes and maintains relationships with academics, consultants, line of business, and subject matter experts.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
  • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.


Analytical Thinking - Knowledge of techniques and tools that promote effective analysis and the ability to determine the root cause of organizational problems and create alternative solutions that resolve the problems in the best interest of the business.

Business Assessment - Knowledge of the activities, tasks, practices and deliverables for assessing and documenting business opportunities; ability to assess the benefits, risks, and success factors of potential applications.

Business Process Modeling - Knowledge of the activities, tasks, deliverables and techniques for documenting current business processes; ability to identify problems, opportunities, and re-engineering processes for improvement.

Industry Knowledge - Knowledge of the organization's industry group, trends, directions, major issues, regulatory considerations, and trendsetters; ability to apply this knowledge appropriately to diverse situations.

Influencing - Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

Innovation - Develops new ideas and initiatives that improve the performance of the organization.

Managing Multiple Priorities - Ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.

Products and Services - Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.

Relationship Building - Develops trusting relationships by valuing others' concerns and contributions.

Work Experience

Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.



Additional Job Description

Base Salary: Commensurate with skills and experience.


PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit > New to PNC.

Disability Accommodations Statement:

The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at [email protected]

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
More Information on PNC
PNC operates in the Fintech industry. The company is located in Pittsburgh, PA. PNC was founded in 2022. It has 50977 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 333 open jobs at PNC, click here.
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