Bi-Lingual Director, Branding and Programming WOEX (Orlando, FL)

| Orlando, FL
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Job Summary

Cox Media Group Orlando is looking for a Program Director to lead Exitos 96.5 (Spanish Adult Contemporary), one of the fastest growing radio stations in America. The Exitos 96.5 Program Director will be responsible for working with the strategic team to develop and execute the strategy for the brand. The individual must have an intimate understanding of the stations 25-54 life group and be able to focus the programming and design to that audience's evolving desires and habits.

The Program Director will be responsible for leading and/or collaborating with other departments on all aspects of the radio station including on-air content, events, promotions, contesting, and digital presence. Qualified applicants will have proven leadership and management skills, strategic thinking skills and the ability to communicate a clear vision while motivating and inspiring those around them. Experience with talent coaching, event management, image copy writing, a deep knowledge and understanding of branding/imaging and understanding effective digital engagement are required.

Applicants must be bi-lingual and be able to clearly communicate with all departments. Should have at least five years of programming experience in a top 50 market, understand PPM audience measurement, FCC rules and regulations, and will have the proven ability to work together with the sales department to develop new business and programming opportunities that generate revenue.

  • Lead a highly-talented air staff; ability to coach air talent, including the ability to communicate the goals, structure and execution of the station formatics.
  • Collaborate with strategic team to formulate and execute strategies. Will work closely with station's Operations Director company's VP of Programming and Format Leaders on execution of brand strategies.
  • Create and write compelling imaging that reflects the station's strategic direction.
  • Hire and retain top-level full-time and part-time air talent.
  • Collaborate with the CMG Orlando's Digital Content Lead on oversight of all station digital platforms, such as website content, social media, station app and e-mail database.
  • Collaborate with CMG Orlando's Promotions Director on execution of contests, sweepstakes and creating effective high-profile promotional / marketing campaigns for the station.
  • Planning and oversight of station research.
  • Responsible for station operations 24/7/365.
  • Work closely with other CMG Orlando Program Directors to achieve market ratings share goals.

What we look for

  • Minimum 5 years of programming management experience in a top 50 market with experience in a Spanish focused format.
  • Track record of success in PPM rated markets. Proficiency in interpreting ratings data.
  • Track record of PPM success with a content driven morning show.
  • Deep knowledge and proven history of creating scalable promotions / events that generate revenue.
  • Outstanding verbal and written communication skills.
  • Excellent interpersonal skills.
  • Computer skills for audio delivery and automations systems, such as WideOrbit, Adobe Audition etc.
  • Extensive digital experience with station web sites, social media, and mobile.
  • On-air experience, and experience operating all on-air and production equipment.
  • Available as needed, including nights, weekends, and holidays.


CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people - and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements. We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

We provide valuable local content to viewers in the communities we serve through our 33 high-quality, market-leading television stations in 20 markets, 53 top-performing radio stations delivering all genres of content in 11 markets, and numerous streaming and digital platforms. Our portfolio includes primary affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable news and independent stations. We also offer a full suite of national, regional, local, and digital advertising services with CMG Local Solutions, CoxReps and Gamut.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that include medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and flexible time-off programs.

We promote the safety and well-being of our employees by requiring that all newly hired CMG employees be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.

If this description fits and CMG sounds like a company you want to work for, we'd love to have you join us. Apply today!

More Information on Cox Media Group
Cox Media Group operates in the Digital Media industry. The company is located in Atlanta, GA. Cox Media Group was founded in 2009. It has 10000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 52 open jobs at Cox Media Group, click here.
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