Asst Mgr Attribution & Insights - REMOTE at Bayer

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At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Asst Mgr Attribution & Insights, are to:

  • Be able to manage and utilize Bayer's digital data architecture to drive enriched, actionable insights into the company's revenue attribution models;
  • Distill insights from marketing measurement models (MMM+MTA) into clear actionable insights for senior stakeholders along with planning/activation teams;
  • Help champion use of advanced analytics within everyday media planning processes;
  • Manage strategic partnership programs (MMM +MTA) to ensure Bayer is maximizing output from said relationships in both the production of learnings, budget management, and contributing to a division-wide lessons learned program;
  • Help diagnose business needs and questions into action items that can be measured through modeling framework;
  • Be able to possess superior organizational skills to memorialize methodological nuances to various measurement tools. This includes having previous expertise in mix modeling and/or multi-touch attribution measurement techniques;
  • Contribute to the ongoing evolution of the Bayer measurement framework and engagement model for the ability to benchmark performance and provide context around channel performance;
  • Provide thought leadership related to new advances in digital measurement and how they can improve or support existing, manual, or semi-automated processes with the infusion of technology. This includes the ability to write concise POV s that can be circulated to multiple levels or internal stakeholders;
  • Collaborate on the establishment of enterprise digital standards and analytic best practices to ensure optimal channel activation and any recommended optimization based on greatest impact.
  • The preferred location for this role is Whippany, NJ. Residence based candidates in the US will also be considered based upon location vs. needs of the business.
  • Visa sponsorship may be offered for this role.


WHO YOU ARE

Your success will be driven by your demonstration of our life values, more specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required qualifications:

  • Minimum of a Bachelor's Degree with an area of study that may include: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing (or other relevant field of study);
  • Four to six years in Marketing analytics, preferably with MMM (Market Mix Modeling) and/or MTA (Multi-touch Attribution Modeling);
  • Experience with media data is required;
  • Working knowledge of media planning and activation with a digital focus;
  • Experience working independently on analytical tasks to build a story;
  • Comfortable working with a team developing and presenting presentations using insights derived from analytics;
  • An understanding of how to use data to solve complex business questions and drive business solutions;
  • Three or more years digital marketing experience including understanding of digital taxonomy;
  • Understanding of marketing clouds and digital data technologies (DMPs, Google 360 Suite, digital pixel tracking, site tagging, etc.).


Preferred qualifications:
  • Proficient working knowledge in Microsoft PowerPoint and Excel; other tools such VBA, SQL, Tableau preferred, though not required;
  • Structured thinker and clear in verbal and written communication, concise and on-point when answering and asking questions;
  • Prior experience in setting direction and engaging with strategy/analytics agencies, technical suppliers, and providers of analytic services;
  • Strong verbal and written communication and the ability to communicate highly complex ideas in a simple effective manner;
  • Demonstrated ability to manage and influence change.


#LI-US

#LI-REMOTE
YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
IMPORTANT NOTE for POTENTIAL US CANDIDATES: Bayer expects its employees to be fully vaccinated against COVID-19. Bayer active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Bayer employees are also required to comply with state, local and customer requirements. Contact Us Email:[email protected]
More Information on Bayer
Bayer operates in the Healthtech industry. The company is located in Whippany, NJ. Bayer was founded in 2022. It has 99167 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 17 open jobs at Bayer, click here.
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