Associate Director, Comms Strategy at 22squared (Tampa Bay, FL)

| Tampa Bay, FL
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Description

OVERVIEW

22squared is looking for an Associate Director of Comms Strategy to join our growing team and drive meaningful connections with our clients' audiences.

As part of our Communications Strategy team, you will facilitate consumer-centric thinking, ensuring creative ideas are brought to life strategically with our client's audience in mind.

This role reports to the Director of Comms Strategy. It will be responsible for translating creative components into consumer action and, ultimately, business results while staying focused and grounded in an overall campaign strategy.

Our ideal candidate understands how to use data, intuition, and cultural insights to map out engagement strategies and social channel opportunities to each phase of the consumer journey, both within a more extensive campaign or day-to-day social efforts. They are passionate about the intersection of culture and technology, with a firm grasp on why and how people use social media to communicate and consume content.

RESPONSIBILITIES

  • Develop the brand and campaign-level communication and content strategies based on business objectives, consumer behavior, and channel best practices.
  • Act as a key collaborator and advisor to clients, frequently sharing strategies, POVs, and other deliverables supporting overall comms strategy and objectives.
  • Create communication plans with outputs including consumer journeys, audience insights, messaging strategies, channel roles & opportunities, and content ecosystems.
  • Maintain strong partnerships with platform partners (Facebook/Instagram, Pinterest, Google, etc.) to identify creative opportunities and best practices.
  • Foster best-in-class creative development in partnership with Creative teams, ensuring all concepts and assets align with broader communication strategy, media plan, channel best practices, audience usage, and trends.
  • Surface and share communications insights on multicultural audiences, focusing on the Hispanic market, with internal and client stakeholders.
  • Stay on top of the latest trends in customer experience, consumer journeys, digital platforms, and social media, and determine how to keep our clients on the cutting edge.
  • Stay on top of the latest trends in social media, and share POVS to determine implications for our clients.
  • Partner with Brand Strategy on creative briefs, ensuring that briefs are grounded in brand and comms insights.


AGENCY INTEGRATION
  • Be a solid partner for Strategy, Creative, Media, Account Management, and Analytics teams, acting as a through-line that keeps consumer experience top of mind across multi-discipline teams and projects.
  • Partner with the Strategy team to understand and deliver insights rooted in the intersection of the audience, channel insights, and the brand message/goals.
  • Partner with Creative teams on guiding asset development and provide strategic feedback rooted in best practices for specific channels.
  • Partner with Analytics team to define the measurement strategy for individual campaigns and initiatives, as well as collaborate on the overall measurement approach
  • Partner with Media to ground the broader media approach through a lens of consumer behaviors and contexts.

QUALIFICATIONS
  • 7+ years experience in a social or communications strategy role
  • Hispanic/Multicultural Experience
  • Confident and effective communicator
  • An entrepreneurial spirit that thrives in a fast-paced, team-focused environment
  • Ability to work remotely and independently
  • Unwavering attention to detail
  • Demonstrated critical thinking and problem-solving abilities
  • Excellent strategic and thought leadership skills
More Information on 22squared
22squared operates in the Marketing Tech industry. The company is located in Atlanta, GA and Tampa, FL. 22squared was founded in 1922. It has 490 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all jobs at 22squared, click here.
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