Associate of Customer Strategy at Merkle (Pittsburgh, PA)

| Pittsburgh, PA
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Company Description:

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all.

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Job Description:

As Customer Strategy Associate you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals

In this role, you will be helping to plan strategy across media and channels, assisting in the development of campaigns that produce measurable return on investment and working across multiple vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech).

At Merkle "Strategy" means a key idea that is informed, executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve the client objective. As an Associate in the Customer Strategy team you will gain experience planning across media and channels, supporting the development and management of campaigns that generate measurable ROI. You will work across multiple of our core vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech)

To be successful in this role you'll have a strong passion for problem solving, and an understanding of how businesses, brands and customers interact, with an understanding of the rapidly evolving role that data and technology play in this relationship. You will leverage research tools and learn the processes involved to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.

Key Responsibilities
  • Support the build, development, and delivery strategic omni-channel marketing plans.
  • Possess the skills to speak to technology, particularly the areas of digital marketing and CRM.
  • Continually monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
  • Show a strong understanding of differences in marketing to customers in different verticals and environments.
  • Develop trusted, long-term relationships with key client contacts and executives.
  • Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
  • Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics etc.), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
  • Identify key data points and measurements to show the impact of our approach and strategy on the client's business.


Qualifications:
  • Bachelor's Degree required.
  • MBA or 1+ years' experience in data driven marketing - specifically CRM/ email / Online media / Offline media preferred
  • Hands-on skills using data and research to drive decisions -proficiency in Excel and research tools a plus.
  • Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations - proficiency in PowerPoint a plus.
  • Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
  • Ability to leverage business experience / acumen to identify new business and marketing opportunities.
  • Strong listening skills to understand clients visible and invisible needs.
  • Must have superior multi-tasking, networking, time management and inter-personal skills.
  • Self-starter high intellectual curiosity, drive, determination, and persuasion skills.
  • Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.
  • 10-20% travel required


Additional Information:

Benefits and Perks
  • Work hybrid from home and from one of our many offices within the continental US
  • Flexible Vacation Policy
  • Generous Medical, Dental and Vision Coverage
  • 401k with company match
  • 19 paid holidays
  • Career development and learning opportunities
  • Inclusive work culture and focus on DEI
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
More Information on Merkle
Merkle operates in the AdTech industry. The company is located in Columbia, MD, Atlanta, GA, Denver, CO, Chicago, IL, Seattle, WA, Hagerstown, MD, Norristown, PA, New York, NY, Marlborough, MA, Boston, MA, Carlottesville, VA, Pittsburgh, PA, Southfield, MI, Little Rock, AR, Austin, TX, Salt Lake City , UT, San Francisco, CA and Bend, OR. Merkle was founded in 1971. It has 4000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 304 open jobs at Merkle, click here.
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