Market Growth Lead, Mexico - Navigator Global

Job Description:

About Navigator Global

This role is working for Dentsu and dedicated to Navigator Global. Our shared mission is to drive growth and prosperity by helping Small and Mid-sized Businesses to access International Trade through a world-first, global platform and ecosystem of expertise, insight and connections. This role will be an important member of the team behind our platform’s launch and global success.

Role Purpose

The Local Market Growth Lead is a key role in the execution of Navigator global subscriber growth strategy. They are on-the-ground commercial leaders, expert relationship builders, and revenue drivers that work with our global marketing, proposition and products team to unlock growth opportunities in each market. As product evangelists, they also bring the Navigator Global platform to life through partnership marketing, events, demos, and compelling B2B social storytelling focused on local SMEs.

Key Responsibilities

Local Market Growth & Activation

• Activate the local sales and subscription growth strategy with a sharp focus on market subscription revenue as the primary success metric.
• Identify and unlock local growth opportunities by leveraging platform fluency, market dynamics, and strategic relationship networks.
• Be obsessive about measurement—understand what’s driving subscriber behavior through funnel analytics, conversion insight, and marketing performance metrics, and feed insights back to local teams.

Stakeholder Engagement & Relationship Management

• Act as the main local interface between Navigator Global and Partner stakeholders—across product, marketing, communications, sales, relationship manager and leadership teams.
• Develop and nurture relationships with strategic local partners, regulators, sector bodies, and event organizers.
• Support coordination and execution of local marketing events, roundtables, and partner activations including organizing speakers

Marketing Toolkit & B2B Social Media Activation

• Ensure local partners activate the full marketing toolkit across owned, earned, and paid channels, with emphasis on B2B social media (e.g. LinkedIn) as a lever for reach and credibility.
• Develop and distribute high-impact, platform-aligned content to support product awareness and customer engagement.
• Generate local content that celebrates and elevates SME voices—capturing stories, testimonials, and moments from live events and customer interactions.
• Actively post and engage on B2B social platforms to build market presence and humanize the Navigator Global brand.
• Track and optimize social engagement metrics, sharing learnings with central marketing teams.
• Support amplification through social channels and live event coverage.

Voice of the Customer & Market Feedback

• Represent the voice of the local SME customer across the global Navigator Global ecosystem.
• Channel qualitative and quantitative insights into the central product and marketing teams to shape proposition evolution.
• Collaborate with Country Specialists and Product Managers to ensure local needs are reflected in the roadmap.

Platform Evangelism & Enablement

• Build and maintain deep platform fluency, becoming a trusted advisor on how local partners and customers can unlock full value from the Navigator Global platform.
• Run demos at partner meetings, roadshows, and events—translating functionality into compelling use cases.
• Evangelize Navigator Global's product suite through storytelling and hands-on engagement, especially with bank teams and SMEs.
• Present content at events and support follow-up from sign-ups.
• Recruit participants and SMEs from networks.
• Deliver training, coaching, and enablement sessions for ambassadors.
• Provide training and enablement for local sales and relationship managers to ensure consistent product fluency and customer engagement capabilities.

Collaboration & Commercial Consistency

• Work closely with the Global Commercialisation Hub Lead to maintain strategic alignment with global messaging and brand standards.
• Share insights, playbooks, and proven tactics across markets to accelerate the broader commercial rollout.
• Partner with local Country Specialists and Bank Product Heads to ensure coordination, while staying laser-focused on Gaas-specific KPIs.
• Maintain data management consistency across both local and central parties.

Key Attributes & Competencies

• Commercial Mindset: Growth-oriented, data-savvy, and obsessed with performance outcomes.
• Strategic Relationship Builder: Adept at navigating both internal matrix structures and external partner dynamics.
• B2B Social Media Fluent: Comfortable creating, curating, and amplifying high-quality B2B content to drive platform awareness and engagement.
• Platform Evangelist: Able to translate tech into value with passion and clarity.
• Customer Advocate: Constantly brings the voice of the SME customer to the table—grounding strategy in market reality.
• Collaborative Operator: Effective in matrixed, multicultural, and fast-moving environments.
• Proactive & Self-Driven: Takes ownership, moves fast, and is energized by growth accountability.

• #LI-RG1
• #LI-AMERICAS

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