- Mebourne Based
- Permanent Role
- Hybrid ways of working
We're REA
With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
The Content Marketing team creates content that helps our property savvy audience achieve their home goals seamlessly through editorials, videos, podcasts and branded content.
We are looking for a proactive and passionate Content Specialist to contribute to the New Homes content team helping to ideate, execute and distribute content that supports the property and residential construction industry.
What the role is all about
Each day will always be different, but the core focus is being able to use your creative mind and storytelling abilities to create compelling content that engages and educates audiences about new housing in Australia – the opportunities, industry trends, and elements consumers need to know if they are building or buying new. To do this, you will:
- Drive the production from concepting to distribution of original and engaging native editorial content alongside New Homes Editor and our Campaign Executives for our Developer clients.
- Ability to develop content strategies that meet the client’s brief while identifying topics and themes that resonate with realestate.com.au’s audience.
- Present, pitch and discuss ideas with clients alongside our Campaign Executive, providing content expertise and insights.
- Leverage content across on-site, social, eDM and news native networks
- Run the daily workflow for publishing Developer branded content via morning stand-ups and regular communication with account executives
- Bring editing skills to freelancers and content producer editorials, sensing checking content to make sure it hits our editorial standards, audience engagement and client brief.
- Support the production of video and podcast in the New Homes space as a subject matter specialist
- Build and maintain strong working relationships with Developer Sales, Product and other teams within Audience and Marketing (including Audience Data Analytics teams) to respond in a timely and effective manner to client briefs
- Contribute to organic realestate.com.au-first editorial content in the New Homes space and help with curation of on-site and in-app editorials
Who we’re looking for
- 4+ years experience in editorial content production ideally across digital experiences
- Experience in native content or content marketing role preferable but not essential
- Creative & strategic thinker – someone who can think outside the box and bring innovation to the job
- Exceptional editorial skills from writing to subbing.
- Exceptional project management skills, with the ability to meet timelines, manage feedback and hit deadlines. The ability to look at how to optimise processes
- Great interpersonal skills – strong influencing, negotiating and relationship building with clients, freelancers and wider team.
- Excellent verbal and written communication skills
- Commercially minded – have the ability to work within client briefs and to client budget
- Added bonus – experience working with AI to enhance content workflows
- Added bonus – experience with social media amplification
The REA experience
The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.
Some of our Perks & Benefits include:
- A hybrid and flexible approach to working
- Flexible leave options including, birthday leave and purchase additional leave
- Flexible parental leave offering for primary and secondary carers
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
- Hackdays so you can bring your big ideas to life
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
Join our Talent Neighbourhood
Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!
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Top Skills
What We Do
REA Group (ASX: REA) is a leading digital business with more than 2,800 people working towards changing the way the world experiences property.
We help people with all aspects of their property experience – not just buying, selling, and renting. We deliver unparalleled value to our customers with a suite of un-matched integrated products and services while providing access to the largest and most engaged audience of Australian property seekers. Our unique consumer experiences cover every stage of the property journey offering the richest content, data and insights, property valuation estimates and home financing solutions.
REA is focused on supporting a sustainable future is a Climate Active certified carbon neutral organisation.
Our people are the key to our success and come to work every day living our values. They are purpose driven and collaborate, which drives our innovative culture.
