Media Manager, Paid Social

Job Description

Fabletics is looking for a Media Manager, Paid Social.

How Do You Fit In?

The Paid Media Manager will be responsible for growing and optimizing digital marketing and customer acquisition programs to drive new subscriber growth across a variety of different channels. You will be directly responsible for overseeing all of our paid channels such as Facebook, Instagram, Pinterest, and TikTok as well as be the cross-functional partner to our in-house Creative department and external vendors for production and asset requests. You will be working with a top Facebook/Instagram spender perfect our media buying strategies and solidify our position at the top of the Subscription Direct to Consumer (D2C) hierarchy. We are looking for smart, driven people to join our team and help us raise the bar. We have one goal: to acquire as many new customers as possible within efficiency targets. Must thrive under pressure of a fast-paced environment and changing demands. The candidate must be a "doer" who can execute as well as balance longer-term strategic thinking. They will be part of a team that believes in working fast, being accountable, and learning from mistakes. This is a small, lean team, and as such, candidate will need to be able to get in the trenches to drive work forward and have a high output.

This position will report to the Director of Paid Media.

What you will do:

·       Manage paid social media execution across all major social media channels: Facebook/Instagram, TikTok, Twitter, Pinterest and other emerging sources

·       Understand and contribute to the optimization of all aspects of the customer acquisition funnel

·       Work cross-functionally with teams to develop, launch and track high-impact integrated campaigns

·       Build a strong relationship with key media partners, including Facebook, Tiktok and Snapchat as well as agency partners to maintain and grow access and resources that help us stay on the cutting edge of media buying practices and tactics. 

·       Partner with brand creative and product teams focused on acquisition experiences on websites, to ensure that Fabletics is innovating the end-to-end experience for new leads and dominating the performance creative game across industries and verticals. 

·       Work closely with creative teams to inform and request creative concepts and iterations

·       Work closely with Ad Tech partners, to develop and implement advanced automation and optimization solutions

·       Manage testing on a constantly growing pool of variables including offers, copy, creative, ad formats, landing pages, etc. across all paid social channels

·       Track and analyze metrics to evaluate and improve the effectiveness of the campaigns

·       Recognize and identify trends in real-time and act quickly to reverse or capitalize

·       Track and analyze data to understand what influencers, post types, and creative elements are performing the best to capitalize on successes.

·       Occasionally work flexible hours including weekends, to adapt to the real-time nature of social media

What you can bring:  

·       At least 3-5 years of work experience – prior media experience a plus.

·       Solid PowerPoint/Canva and Excel skills

·       Must be a “team player” and understand that we succeed individually and as a team. Your contributions will make our business and team stronger.

·       Proven ability to multi-task, deliver exceptional results, and motivate others in fast-paced, dynamic environments.

·       An interest in Demand Generation/User Acquisition/Computational Marketing

·       A passion for social media and fashion.

·       Must possess curiosity, integrity, self-motivation, and a high level of attention to detail.

·       Outstanding written/verbal communication and presentation skills.

·       Strong analytical and quantitative expertise in marketing platforms, attribution, and site analytics 

·       Skilled and interested in translating data into actionable insights, and high level of comfort with Microsoft Excel, Google Analytics, Tableau, etc. 

Why Join Fabletics?

Compensation: Our compensation package includes a competitive salary, a flexible annual bonus scheme, and participation in our company equity program.

Holidays: Relaxation is important! That's why we offer unlimited discretionary paid time off on top of your contractual holidays, plus 4 Fridays off during the Summer, and a Week of rest in the Winter.

Professional Development: We want you to have dedicated time for your professional development. That is why we created the “Style Your Day” initiative. You can use the morning for career development programs and company-sponsored mentorship opportunities and spend your afternoon taking care of personal goals that matter most to you!

Work Life Balance: As an international company, we understand that not everybody works the same hours, so if you need to start late, finish early, or take time for yourself during the middle of the day, go ahead! Also, we care about maintaining a healthy work-life balance, so we have introduced the policy of no meetings on Friday!

Health & Wellness Benefit: Fitness is in our DNA, that’s why we partnered with ClassPass and offer discounts on memberships. Plus, we offer a Premium subscription to the Calm App and Healthkick Platform.

Location: Our office is located right next to Schlesisches Tor on the Spree in a modern space with a beautiful rooftop and amazing sights of the city.

#LI-OL1 

About TechStyleOS

TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow—across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. 

We encourage you to apply regardless of meeting all qualifications and/or requirements.