Media Effectiveness Manager H/F

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Saint-Ouen, Seine-Saint-Denis, Île-de-France
Healthtech • Manufacturing
The Role
Media Effectiveness Manager H/F

Essity was born from the combination of two words: Essentials and Necessity. That's why well-being is at the core of our concerns. 

Do you want to join a committed company and improve well-being through essential products for everyday life? 

Join us! 

Our mission: to develop, produce, market, and sell sustainable products and services with added value in the field of hygiene and health, to enable accessibility to hygiene for all. 

In a few words, Essity is: 

  • A Swedish group, recognized for its expertise and committed to the hygiene and health sector. 

  • 36,000 employees spread across more than 150 countries. 

  • A culture that fosters kindness, autonomy, collaboration, and idea sharing. 

  • Strong and innovative brands such as Lotus, Okay, NANA, TENA, Demak’up, Tork, JOBST and Radiante. 

Context :

We are looking for a Media Effectiveness Manager to join our team, stepping into a role that is evolving and expanding.

In a rapidly evolving digital world, Essity is dedicated to understanding and anticipating consumer needs. We analyze trends and data to keep our brands appealing and relevant. We embrace a growth hacking mindset and seek a teammate who is curious, ambitious, and ready to tackle digital challenges.

What you will do :

As the Media Effectiveness Manager for the French and Belgium markets, you will be a key player in our test & learn approach, driving digital activation and measurement initiatives.

  • Leading all aspects of digital activation in France and Belgium in collaboration with our media partner (planning, activation, measurement).

  • Embrace our “Attention based” journey focusing on continuous improvement in both efficiency and effectiveness.

  • Participating in measurement initiatives (MMM, last touch attribution) and translating campaign performance insights into actions.

  • Supporting the brand marketing team with social and nudge activities in France and Belgium

  • Collaborating with central teams to roll out global projects around media, content, and measurement.

  • Assisting the Consumer Tissue brand marketing team on all digital topics.

  • Be the dedicated point of contact inside SW region regarding all Data privacy topics.

Who you are :

  • Bachelor’s or master’s degree in marketing, Analytics, Media Management, with a relevant experience in planning and managing digital campaigns (agency or top-tier advertiser).

  • You are Open-minded, curious, autonomous, reliable, and adept at challenging the status quo.

  • Self-starter and problem solver with a service mentality and team-player attitude.

  • You already managed projects, multiple stakeholders, external agencies, and budgets in a global company matrix organization.

  • You have Excellent communication and interpersonal skills, able to simplify complex topics and present effectively.

  • You are fluent in English and French (both written and spoken).

What can make a difference at Essity :

  • An environmentally sustainable company. 

In Hondouville, for example, we recycle food cartons in France. 

  • Opportunities for development and career growth. 

25% of positions at Essity in France are filled through internal mobility. 

  • An inclusive and collaborative culture. 

Initiatives like "Courageous Conversations" to foster discussions about Diversity, Equity, and Inclusion. 

 

What we can offer: 

  • 2 days of home office per week for eligible employees and a daily allowance and a comfort allowance to adapt their home.

  • Subsidized company restaurant. 

  • Participation and profit-sharing bonuses. 

  • 60% reimbursement of the transport card or a mileage allowance. 

#LI-RB1

Application End Date:01 févr. 2025Job Requisition ID:Essity249670

The Company
Neenah, WI
17,013 Employees
On-site Workplace
Year Founded: 2017

What We Do

Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.

Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.

Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity

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