Webinar Marketing Manager - Stream at AlphaSense

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Location: New York, NY (or remote if applicable)

Reports to: Director of Growth Marketing - Stream


About AlphaSense: 

AlphaSense is a market intelligence platform used by the world's leading companies and financial institutions. Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content—including company filings, event transcripts, news, trade journals, and equity research. Our platform is trusted by over 2,000 enterprise customers, including a majority of the S&P 500. Headquartered in New York City, AlphaSense employs over 650 people across offices in the U.S., U.K., Finland, and India. For more information, please visit www.alpha-sense.com.


About the Team:

AlphaSense Marketing is a revenue and pipeline focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.


About the Role: 

The Webinar Marketing Manager is responsible for planning, producing, and delivering engaging webinar content to support the Growth Marketing and Demand Generation Marketing team for Stream by AlphaSense


What You’ll Do: 

  • Plan, manage, coordinate and execute all webinars programs & initiatives.
  • Conduct, gather and analyze market research to identify new opportunities.
  • Evaluate current strategy and identify weaknesses.
  • Develop and implement guidelines and protocols for conducting webinars.
  • Select and implement the most appropriate web conferencing technology.
  • Create, maintain and execute a webinar schedule.
  • Organize registration and follow up for each webinar.
  • Work closely with other marketing organizations to ensure the successful promotion of all webinars.
  • Develop benchmark criteria to measure the effectiveness of the webinar program and implement improvements as required.
  • Collaborate with internal stakeholders (marketing, sales, customer support, product management, etc.) and provide support for their initiatives.
  • Measure the success of each webinar and report the results to management.
  • Educate staff and prepare key messaging and presentation material.
  • Work with speakers and marketing to determine the most important points to market the webinar.
  • Review presentation materials and offer feedback to speakers.
  • Maintain an accurate database and frequent contact with pool of speakers and subject matter experts.
  • Provide training to presenters and organize the preconference planning call.
  • Conduct webinar promotions to drive audience registration (banner ads, Google Ad campaigns, social media, co-marketing, etc.).
  • Post webinar surveys, polls and act as a moderator (if necessary).
  • Record webinar sessions and edit audio for on-demand webinars.
  • Distribute presentations and participate in conversations across a variety of channels (Online & Offline including social media properties).
  • Follow up with webinar attendees.
  • Develop unique value propositions and business partnerships that are targeted toward key customer segments.

Who You Are:

  • University degree or college diploma in business or computer science.
  • A track record of performance excellence meeting targets and objectives.
  • Excellent communication, organizational and writing skills.
  • The ability to manage multiple priorities and demanding timeframes.
  • Knowledge and deep understanding of webinar technology.
  • Must have the ability to create editorial content at a moment’s notice.
  • Experience in advertising and event marketing a must.
  • Experience with Marketo and Salesforce preferred.
  • Proficient with Microsoft Office products.
  • Ability to integrate webinars into broader sales & marketing campaigns. 
  • Familiarity with On24 is an asset.
  • Ability to be a proactive and savvy communicator.

AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s 

commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.


In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • MySQLDatabases
    • Neo4jDatabases
    • SketchDesign
    • ZeplinDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • ProductBoardManagement
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM

An Insider's view of AlphaSense

What’s the vibe like in the office?

We work hard, and play harder: Everyone is crunching to reach their goals everyday. There’s always hype and encouragement along the way and in the end, we celebrate it all - both the successes and challenges.

Dan

Talent Acquisition Coordinator

What's the biggest problem your team is solving?

We are building an AI-powered augmented intelligence search platform that would dramatically improve our users' experience on the platform. Our vision for the platform is to function as a smart assistant that can: find, curate and summarize every relevant piece of information. It's a very unique and exciting problem with limitless possibilities.

Prashant

Researcher -- Deep Learning

How has your career grown since starting at the company?

When I came to AlphaSense, I didn’t know exactly what my career path would look like. Having the opportunity to get in at the ground floor, learn and build a career with a company that was growing fast led me to customer success. I now have the opportunity to work hand in hand with our impressive customer base.

Steve

Director, Sales

How do your team's ideas influence the company's direction?

At AlphaSense, we hire smart people who come with unique experiences and fresh perspective. Everyone has a seat at the table, and in return, we expect passionate participation. Our goal is to be better tomorrow than we were yesterday. The entire team would agree, employee input influences the direction of the company in almost every way

Kiva

Chief Revenue Officer

How do you collaborate with other teams in the company?

Being a Product Specialist, I have the opportunity to collaborate cross company. Whether it’s helping sales with an account customization call, working with Account Managers on creative searches, providing content with new requests from clients, or partnering with the product team on what new features should be added to the product roadmap.

Joelle

Product Specialist

What are AlphaSense Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Professional Development Benefits
Lunch and learns
AlphaSense has lunch and learns quarterly.
Promote from within

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