Job Description About the role: 

Fivetran is looking for a collaborative, detail-oriented, and analytical Web Performance Marketing Manager to join our team to own the strategy and performance of fivetran.com. As part of the Demand Generation team, this is a highly cross-functional role that will work closely with various team stakeholders across Marketing, Design, and Product to prioritize objectives and drive the strategy and execution of user experience, conversion optimization, and a/b testing.

As a Web Performance Marketing Manager you will: 

• Ensure the website is an impactful digital experience for visitors, prospects, and customers through testing, optimization, and proactively making data-driven recommendations
• Effectively optimize the website to drive increased demand and more inbound opportunities
• Collaborate with Product Marketing to regularly update product & solution messaging and positioning 
• Partner with the Design Team to consistently optimize the user experience and buyer’s journey on fivetran.com
• Work with the Content team to ensure website content is personalized and organized effectively—targeted to the visitor based on where they are in their buyer’s journey.
• Create process and implement rigor around website and landing page optimization strategy
• Create and own an A/B testing strategy and framework in which the results can be absorbed by the entire company
• Consistently analyze website performance to establish and measure objectives for web experiences, and monitor and optimize user behavior toward those respective objectives
• Develop a process for planning and partnering with cross-functional stakeholders on updates, changes, and new releases to fivetran.com while ensuring deadlines are met

What you bring to the table: 

• 3-5 years of B2B-focused website management experience
• 2-3 years of conversion rate optimization experience
• A complete understanding of a typical B2B Demand Generation funnel
• Experience using conversion rate optimization tools (such as Optimizely, VWO, or Mutiny)
• Team player with a “do-er” mentality—action-oriented, with a willingness to be hands-on
• Excellent verbal and written communication skills who is proficient at writing and editing copy
• Innately curious who initiates and can own multiple projects and campaigns from beginning to end
• An analytical mindset, with the ability to make data-driven decisions
• Organized and detail-oriented, with the ability to manage projects and effectively communicate plans
• Willing and able to work with multiple stakeholders and coordinate efforts across various teams
• Able to work efficiently in a fast-paced environment. 

Nice-to-haves (optional):

• Past start-up experience 
• SEO experience
• Experience with a BI Tool like Looker, Tableau, etc.

Perks and Benefits:

• 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
• Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
• Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
• 401k match program
• Eligible donation match program
• Monthly cell phone stipend
• Work-from-home equipment reimbursement for your home office setup!
• Professional development and training opportunities
• Company virtual happy hours and fun team building activities
• Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
• Commuter benefits to help with transit and parking costs