Web Analytics and Operations Manager, Product & Marketing at Providence Health & Services (Portland, OR)

Sorry, this job was removed at 9:20 p.m. (CST) on Sunday, April 24, 2022
Find out who's hiring in Portland, OR.
See all Marketing jobs in Portland, OR
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Providence Health Plan is calling an Web Analytics & Operations Manager, Product & Marketing to our location in Portland, OR. This position will be remote and may pivot to a hybrid model in 2022 working a combination of in office and remote.This role can reside in the footprint of Providence in the states of AK, WA, OR, CA, MT, NM and TX.

Providence Health Plan is calling a Web Analytics & Operations Manager, Product & Marketing to our location in Portland, OR. This position will be remote and may pivot to a hybrid model in 2022 working a combination of in office and remote.

At Providence we believe that everyone deserves the absolute best care, no matter the circumstances.

For more than 160 years, our not-for-profit healthcare collective has set the health and well-being standard for our community. We continue to raise this standard every day, dutifully helping anyone in need - not only members. We believe that health insurance is much more than a perk or a benefit. That's why our health insurance goes beyond the numbers.

This commitment isn't solely about treating sickness, it's about investing in health. It takes a collective approach to deliver on the whole care picture. This means we intervene earlier, improve outcomes, lower costs, and better the health of our entire community. Because healthcare isn't a commodity service, it's a community pursuit.

Providence Health Plan is dedicated to strengthening the communities we serve. By championing the improvement of the health of a community, we can build something greater than ourselves.

We are seeking an enthusiastic Web Analytics & Operations Manager who will champion this cause. This a key role in our Marketing Operations team that will be focused on digital optimizations through analytics, as well as managing and supporting multiple aspects of our consumer-facing website. Note that this is not a people manager position.

Responsibilities:

  • Work closely with your Analytics Manager counterpart to drive analytics-driven decision-making in our Product and Marketing team.
  • Work closely with your Sr. Web Producer counterpart to support or lead multiple areas of web operations including website production, SEO, user experience optimization, and website project management.
  • Understand and appreciate Providence Health Plan business drivers, objectives and metrics in assigned area(s) of responsibilities.
  • Develop strong rapport and establish professional credibility and a collaborative relationship with cross-functional business partners and senior leaders in the department.
  • Juggle multiple projects and priorities effectively in a matrixed organization.
  • Be curious about the results & willing to go the extra mile to understand and extrapolate based on what the analytics story is telling.
  • Note that this is not a people manager position.


In this position you will have the following responsibilities:

Analytics:

  • Develop and maintain digital product and marketing analytics reporting and processes.
  • Create and maintain dashboards that are insightful and actionable.
  • In advance of large marketing campaigns help the team set KPIs and success metrics.
  • Work closely with media agency partners on various projects and activities related to marketing campaign launch, optimization, and data storytelling.
  • Perform online campaign reporting and conversion analyses, interpret results and develop recommendations for clients and internal team members.
  • Package and present analytical findings and communicate (both written and verbal) complex concepts to internal stakeholders and partners.
  • Engage product & business owners to understand needs and to identify, recommend and execute an appropriate analysis.
  • Manage requests for data extraction and modification across product and marketing.
  • Manage tag management and tracking, as appropriate.


Web Operations:

  • Ensure website is optimized for our user's experience, including analyzing and making recommendations for search engine optimization.
  • Support our Sr. Web Producer in executing Sitecore content updates and website production on our company website, including content editing, styling, and creation (for certain categories).
  • Manage cross-functional website projects such as annual updates, content translations, and technology updates from initiation to completion.
  • Work cross-functionally to support website technology integrations such as marketing automation and CRM.


Required qualifications for this position include:

  • Bachelor's Degree in Technology or 5+ years practical on the job experience with developing tagging strategy, execution and results
  • 5 years analytics experience with an emphasis on digital products
  • 2 years experience with web analytics platforms


Preferred qualifications for this position include:
• 1+ years of experience with tag management tool
• 1+ years of experience managing web content in a CMS solution such as Sitecore.
• 1+ years of experience working with CSS and HTML.
• Experience optimizing SEO and website user experience (UX).
• Experience managing small to medium scale projects.

About Providence in Oregon

As the largest healthcare system and largest private employer in Oregon, Providence offers exceptional work environments and unparalleled career opportunities.

The Providence Experience begins each time our patients or their families have an encounter with a Providence team member and continues throughout their visit or stay. Whether you provide direct or indirect patient care, we want our patients to feel that they are in a welcoming place where they can be comfortable and free from anxiety. Our employees create the Providence Experience through simple, caring behaviors such as acknowledging and welcoming each visitor, introducing ourselves and Providence, addressing people by name, providing the duration of estimated wait times and updating frequently if timelines change, explaining situations in a way that puts patients at ease, carefully listening to their concerns, and always thanking people for trusting Providence for their healthcare needs. At Providence, our quality vision is simple,

"Providence will provide the best care and service to every person, every time." Providence is consistently ranked among the top 100 companies to work for in Oregon. It is also home to two of our award-winning Magnet medical centers. Providence hospitals and clinics are located in numerous areas, ranging from the Columbia Gorge to the wine country to sunny southern Oregon to charming coastal communities to the urban setting of Portland. If you want a vibrant lifestyle while working with a team highly committed to the art of healing, choose from our many options in Oregon.

We offer a full comprehensive range of benefits - see our website for details -http://www.providenceiscalling.jobs/rewards-benefit

Providence is a comprehensive not-for-profit network of hospitals, care centers, health plans, physicians, clinics, home health care and services continuing a more than 100-year tradition of serving the poor and vulnerable.

Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression,

exual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.
More Information on Providence Health & Services
Providence Health & Services operates in the Healthtech industry. The company is located in Renton, WA. Providence Health & Services was founded in 2022. It has 20990 total employees. To see all 15 open jobs at Providence Health & Services, click here.
Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Similar Jobs

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Providence Health & Services's full profileFind similar jobs