VP, Marketing at Shapeways (Remote)

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Shapeways’ digital manufacturing platform offers customers access to high-quality manufacturing from start to finish through automation, innovation, and digitization. The company’s purpose-built software, a wide selection of materials and technologies, and global supply chain lower manufacturing barriers and speed delivery of quality products. Shapeways’ digital manufacturing services have empowered more than one million customers worldwide to produce more than 21 million parts using 11 different technologies and 90 different materials and finishes.

Headquartered in New York City, Shapeways has ISO 9001-compliant manufacturing facilities in Long Island City, NY, and the Netherlands and a network of verified partners around the globe. In September 2021, Shapeways became a publicly-traded company on the NYSE under the ticker SHPW.


Why is the VP, Marketing important to us? 

Shapeways is looking for a VP, Marketing to lead and define our GTM strategy in building the future of manufacturing. This could be a once-in-a-lifetime opportunity to own our Global Brand, Comms, PR & IR, Creative, Product Marketing, B2B Strategy & Insights, Acquisition, Media, Lifecycle Marketing, and our GTM strategy for our new software -- Otto, in a rapidly growing space in additive and traditional manufacturing!  

This seasoned strategic marketer is responsible for informing the marketing solutions that deliver on the revenue, profit goals, and key communications; both internal and external. This role will own the full P&L of the marketing team, and partner with cross-functional leads across our organization to crystalize, enable and execute global marketing strategies. They will gather and understand key data inputs, revenue performance, and consumer and industry trends to help us achieve our marketing and business objectives This individual will play a critical role on the leadership team, driving business strategy, identifying future opportunities, and planning for future initiatives, and ensuring implementation with each of our teams. 

This is a fully remote role and will report directly to our CRO, Miko Levy. This person will manage two Directors; Marketing Comms & Performance Marketing.

In this role, you will:

  • Serve as the right arm to the CRO helping to drive a strategic business agenda globally across functional stakeholders. Partner with the CRO on strategic messaging and vision work for the business
  • Drive global B2B strategic planning process to set annual strategy; work with leadership team to execute strategic plans by function, brand, and market
  • Own GTM marketing strategy for our newly launched software platform, Otto
  • Lead discussions with cross-functional teams to achieve the right prioritization of initiatives and the proper resource allocation
  • Lead a marketing team to execute an implementation plan for GTM strategies
  • Own internal & external communications process, collaborating with the leadership team to ensure there is a clear cadence, format, and decisioning process on what and how to communicate
  • Own Product positioning and messaging : Through creative storytelling and defininging our voice, you’ll create and promote a compelling global narrative and value proposition for SW
  • Own GTM & Core Sales Enablement: Work with Account Management & Business Development, teams to develop plays and GTM programs that help drive pipeline, find new customers in new geographies and verticals
  • Originate, manage, and maintain our public relations and investor-facing materials, including all press releases, corporate presentations, investor presentations, data presentations, conference call scripts, Q&As, etc

You might be a good fit if (you have/are):

  • 15+ years of marketing experience preferably in SaaS, Manufacturing, or Hardware space; healthy mix of private and public experience a must
  • Proven experience building/owning Global Brand, Comms, PR & IR, Creative, Product Marketing, B2B Strategy & Insights, Acquisition, Media, Lifecycle Marketing
  • Highly analytical w/ proven experience garnering insights to identify business opportunities and inform marketing strategies
  • Experience developing and executing global and regional marketing strategies for multiple brands under the parent umbrella
  • Experience running successful marketing campaigns with proven impact on driving revenue growth through said campaigns
  • Cross-channel experience with an extensive digital marketing background
  • Ability to create, lead and present robust data sets and learnings, but in digestible and engaging ways
  • Intimate involvement with creating materials and presenting to a Board or Directors

Why join our team?

At Shapeways, we all contribute to a respectful work environment where we share ideas and encourage each other to think creatively. We are a collaborative, diverse and dynamic group of individuals ready to embark on our next chapter of growth.

Do you want to be part of a culture that is inclusive, inspiring, and allows you the autonomy to be creative in your work? If so, we invite you to join us on our adventure!

Benefits and perks include:

  • Healthcare that fits your needs - We offer excellent medical, dental, and vision plan options that provide coverage to employees and dependents. Our suite of options ranges from 100% employee-only medical premium coverage to extremely reduced premiums for dependent coverage to an enhanced buy up plan for those with more extensive needs. We also have competitive pricing plans for dental and vision!
  • Ownership - Every Shapeways employee will be granted equity in the company
  • 401(k) with Employer Match - Join the team and we will immediately invest in your future
  • Parental Leave - Robust paid time off for new parents; both primary and secondary leave
  • Generous Paid Time Off - 20 PTO days plus additional days off when you’re not feeling well, to observe holidays, or just to destress.
  • Wellness - We care about your wellbeing. From Commuter Benefits to FSA’s to a platform to promote financial wellbeing to gym reimbursement to standing desks to a partnership with One Medical...we’ve got you covered
  • Learning & Development - Through continued education/mentorship on the job and our investment in LinkedIn Learning, we’re focused on your growth as a working professional
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • LAMP StackLanguages
    • CSSLanguages
    • jQueryLibraries
    • Vue.jsLibraries
    • Backbone.jsFrameworks
    • FlaskFrameworks
    • LaravelFrameworks
    • SymfonyFrameworks
    • TensorFlowFrameworks
    • Vue.jsFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • LookerAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • Pivotal TrackerManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • ZendeskCRM
    • MailChimpEmail
    • SendGridEmail

An Insider's view of Shapeways

How would you describe the company’s work-life balance?

Shapeways cares about its employee's work/life balance by supporting flexible working hours, parental leave, and a genuine attitude of camaraderie and working together. I am thankful for the friendly environment and truly feel that our leadership team cares about the staff and how they're doing, both professionally and personally.

Leon Tsivin

Director, Product Management

What kinds of technical challenges do you and your team face?

Every 3D model uploaded to Shapeways is unique: it's intended purpose, it's geometry, it's the owner. Whereas other industries may be able to take a 'one-size-fits-all customers' approach to solving problems, we are often faced with the challenge of making a solution work for a near infinite amount of possibilities.

Carolyn Dempsey

Director, Product Management

What does career growth look like on your team?

We introduced an Engineering Career Ladder to our team; we outlined all of our available roles and their respective responsibilities. That document, along with a related individualized Career Development Plan, serves as the basis for directing our engineers' career growth. Still, it's up to each engineer to drive their own career growth forward.

Reginald Mullin

Sr. Director, Engineering

How do you empower your team to be more creative?

We strive to create a culture that empowers our team at all levels. We have an ambitious vision for the company, a clear strategy on how we can accomplish that, and goals that connect everyone to the same purpose. This starts by building and developing the team, communicating, being transparent, and celebrating our successes and failures.

Greg Kress

CEO

What’s the vibe like in the office?

I am surrounded by intelligent and fun people, and many of whom have become more than colleagues. The projects are often challenging, and I am continuously learning and growing every day. Our new HQ in Flatiron is great; open floor plan and very bright which allows us to be more collaborative with other teams.

Johnny

Principal Software Engineer

What are Shapeways Perks + Benefits

Shapeways Benefits Overview

Healthcare that fits your needs - We offer excellent medical, dental, and vision plan options that provide coverage to employees and dependents. Our suite of options ranges from 100% employee-only medical premium coverage to extremely reduced premiums for dependent coverage to an enhanced buy up plan for those with more extensive needs. We also have competitive pricing plans for dental and vision!

401(k) with Safe Harbor Employer Contribution - Join the team and we will immediately invest in your future.

Parental Leave - Robust paid time off for new parents; both primary and secondary leave.

Generous Paid Time Off - 20 PTO days plus additional days off when you’re not feeling well, to observe holidays, or just to destress. Also, we love our Summer Fridays for our corporate employees in the US!

Wellness - We care about your wellbeing. From Commuter Benefits to FSA’s to a platform to promote financial wellbeing to gym reimbursement to standing desks to a partnership with One Medical...we’ve got you covered!

Learning & Development - Through continued education/mentorship on the job and our investment in LinkedIn Learning, we’re focused on your growth as a working professional

Culture
Friends outside of work
Eat lunch together
Intracompany committees
We've created culture committees in each of our offices to plan events that bring our employees together; happy hours celebrating wins or special life events, or fun outings to bring us together!
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Diversity, Inclusion, & Belonging are at the forefront of our hiring. We've been intentional in building a diverse team across our organization. That said, we're constantly finding ways to improve.
Unconscious bias training
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available

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