VP, Marketing
The world has changed. Why hasn’t insurance?
Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and is prepared to meet its challenges head on while helping our customers do the same.
Kin is proud to be one of BuiltIn Chicago’s 2021 and 2022 Best Mid Sized Companies to work for, and Forbes 2021 Best Startup Employers in North America. Simply put, our people are what make us great, and we need forward-thinking, inspired game-changers like you to join us in our mission.
So, what’s the role?
As VP of Marketing, you will be a key member of Kin’s leadership team, responsible for building and operating a world-class direct-to-consumer growth engine and making Kin a household name. You will define and lead a full-funnel, omnichannel strategy to support Kin’s core business and geographic / product expansion. This work will help deliver on our mission to provide affordable home insurance without compromising coverage, even in areas most impacted by climate change.
A day in the life could include:
- Lead strategy and execution to drive customer acquisition and engagement
- Lead our lifecycle marketing team to drive customer education, engagement, renewal, and referral
- Create a vision for the Creative team to introduce Kin to homeowners, and leverage that creative work in our performance marketing
- Develop a culture of testing and experimentation to innovate on how we drive acquisition, engagement, and retention
- Set and manage budgets, roadmaps, and OKRs for the Marketing team
- Build and develop a high-performing and engaged team with a focus on a connected, inclusive, and motivating team culture
- Collaborate with Insurance and User Experience to explore new product offering opportunities, including market and competitive research
- Oversee our PR and content strategy to grow our audience by educating consumers about insurance, and Kin’s differentiators
I’ve got the skills… but do I have the necessary ones?
- 10+ years of marketing experience, with demonstrable success driving growth through performance marketing, lifecycle marketing, and brand building
- Experience building and mentoring a highly analytical, cross-functional team managing significant paid media budgets ($10MM +) and a team of 10 or more
- Mastery of digital growth channels, including SEO/SEM, social, programmatic, and remarketing
- Proficiency in non-digital growth channels such as direct mail, OOH, and TV
Bonus Points:
- Prior experience high consideration D2C products, ideally fintech or another regulated industry
- Growth/late stage venture-backed startup experience
- High Level Business Development / Partnership development experience
Oh, and don’t worry, we’ve got you covered!
- Medical, Dental and Vision Insurance (including 100% employer-paid plans)
- Flexible PTO policy
- Very generous equity options and 401K
- Parental Leave
- Continuing education and professional development
- Disability and Life Insurance
- The excitement of joining a high-growth Insurtech company and seeing your work make an impact
In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality.
Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.
EEOC Statement
Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Kin encourages applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities.
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